Today’s Marketing is Dead – Expansion (PDF)


Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.

BGH – Dads In Briefs

Lovemarks Video

When the weather heats up, keep your rooms cool to avoid the embarrassment of dads in briefs. Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin, Juan Pablo Lufrano Art Director: Nicolas Diaco, Ezequiel De Luca Agency Producer: Adrian Aspani, Ezequiel Ortiz Director: Nico…

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Ad-Vantage Kevin – The Straits Times (PDF)


Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.  

Brands Must Make Emotional Connections – Bloomberg

Kevin Video

Kevin Roberts, chief executive officer of Publicis Groupe SA’s Saatchi & Saatchi Worldwide, talks about marketing strategies. Roberts also discusses his book “The Lovemarks Effect: Winning in the Consumer Revolution.” He talks with Pimm Fox on Bloomberg Television’s “Taking Stock.”

The Power of Lovemarks – WOBI


In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.