Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is ranked one of the most influential thought leaders in marketing today for his concept of Lovemarks and consummate ability to push the boundaries in the world of advertising.
Speaking at ArtPlay in Moscow, Russia, Kevin Roberts presents on the importance of creative leadership for winning in the turbulent world we live in today.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.
When the weather heats up, keep your rooms cool to avoid the embarrassment of dads in briefs. Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin, Juan Pablo Lufrano Art Director: Nicolas Diaco, Ezequiel De Luca Agency Producer: Adrian Aspani, Ezequiel Ortiz Director: Nico…
Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.
In this exclusive interview with Brand Equity, Kevin Roberts speaks about the relevance of Lovemarks in a fast changing world and shares Saatchi & Saatchi’s plans to resurrect its brand in India.
With a new management team in place, Kevin Roberts speaks about the future for Saatchi & Saatchi India and how the agency intends to grow its presence in the region with digital as its key focus.
Kevin Roberts, chief executive officer of Publicis Groupe SA’s Saatchi & Saatchi Worldwide, talks about marketing strategies. Roberts also discusses his book “The Lovemarks Effect: Winning in the Consumer Revolution.” He talks with Pimm Fox on Bloomberg Television’s “Taking Stock.”
Kevin Roberts spoke to an audience of clients, creatives and marketers in Mumbai on the changing role of marketing and how focus should shift from return on investment to return on involvement.
Speaking to audiences in Mumbai, Kevin Roberts comments that while Indian business may be slow, Indian consumers are not, and this is a place of great potential to speed things up and inspire people and movements.
In his first visit to India in 25 years, Kevin Roberts, urged marketers to be creative leaders. “It’s no longer about one single big idea; creative leaders have to have a lot of creative ideas. And creative leaders must be able to surprise you with the obvious.”
Speaking in Dubai, Kevin Roberts calls on the ‘entrepreneurial spirit’ which comes naturally to people in the Middle East, saying it is an invaluable trait for ensuring brands are sustainable through troubling economic times.
Kevin Roberts talks to Susan Li from Bloomberg Television’s “First Up” about the outlook for the advertising industry in China, and why brands need to inspired consumers to join their movements.
In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.