Walmart – Greenlight A Vet

Veterans Day is just around the corner, and we could not be more excited for our latest work with Walmart, Greenlight-A-Vet. America’s veterans are some of our nation’s bravest, hardest-working men and women. However, it’s hard to show them the appreciation they deserve when, back home and out of uniform, they’re more camouflaged than ever. Greenlight-A-Vet is a campaign to establish visible national support for our veterans by changing one light to green.

How to Get Involved:

Change one light to green in a visible location-on your porch, in your home, or at your office-and keep it glowing every day as a symbol of appreciation and support for our veterans. Then, share your support by taking a picture of your green light and posting it using the hashtag #greenlightavet.
Also, join us in NYC on November 11th in participating in the NYC Veterans Day parade!

Mount Franklin – The Nation's Hydration

Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball.

The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.

Advertiser: Coca-Cola Amatil
Simon Edgar: Director – Marketing & Strategy
Victoria Fraser: Group Marketing Manager CCA Brands
Anne Joly: Marketing Manager Still and Lightly Sparkling
Kara Morrow: Senior Brand Manager Mount Franklin Still
Vince Lichaa: Assistant Brand Manager Mount Franklin

Creative Agency: Saatchi & Saatchi NZ
Corey Chalmers and Guy Roberts: Executive Creative Directors
Jane Oak: Head of Content
Paul Wilson: General Manager
Lucy Sparks: Account Director Murray Streets: Director of Strategy
Neville Stevenson: Art Director
Stefan Coory (Blockhead): VFX Supervisor Shane Taipari (Franklin Rd): Audio Production Jonathan Dreyfus: Composer

Production Company: Finch
Nick Ball: Director
Karen Bryson: Exec. Producer
Helen Morahan: Producer
Geoffrey Simpson: Director of Photography
Andrew Thompson (Method): Editor

Cheerios – Grandpa

Cheerios’ Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone Matt Smukler directs another winner.

Client: Cheerios
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Toyota – Auris

With a nation-wide campaign in Germany, Toyota is launching its flagship in the C segment – the new Auris.

Scenes of a happy bromance: two friends, a road trip through magnificent landscapes and the joy of sharing an unforgettable experience. That’s the focal point of the new Toyota spot with the familiar buddies Jan-Josef Liefers and Axel Prahl. They are enjoying a relaxing drive in the mountains and are having fun without the need to exchange many words. Their playful ease is contagious. As the viewer, you find yourself imagining what it would be like to do the same thing with your own friends. But suddenly, the trip comes to an abrupt and dangerous end directly behind a serpentine curve. They are saved by another ‘friend’ on this road trip – the new Toyota Auris.

In the continuation of the campaign ‘A car like a friend’, the famous German actors Liefers and Prahl once again act as ambassadors for Toyota: this time, it’s for the freshly launched Toyota Auris. The two actors successfully highlight the Toyota brand values of ‘innovation’ and ‘reliability’. Saatchi & Saatchi Germany is responsible for the campaign.

“Liefers and Prahl are extremely authentic as testimonials for ‘friendship’. And that’s how we want the audience to see the new Toyota Auris: as a friend who is always there for you,” says Alexander Reiss, ECD at Saatchi & Saatchi. “While we communicated more general brand topics with the last road trip in May, we are now addressing the audience on a product level with safety features like Toyota Safety Sense or the reversing camera to demonstrate why the new Auris is a car like a friend,” continues Reiss.

Viewers experienced this for the first time on the 21st of September: in 30-second TV spots on channels with a high reach like RTL, SAT1, PRO7 and ARD as well as online as a pre-roll and on the Toyota websites. The film will continue in additional 60-second spots at cinemas and through social media.

Furthermore, large-format print ads and an 8-page insert in trade and consumer magazines like Auto Bild, Auto Motor Sport and Auto Test increase awareness of the new model. The campaign is accompanied by an extensive banner campaign, microsites, social media measures and a strategic communication concept for dealerships.

The Saatchi & Saatchi network has been creating global communication strategies for Toyota for 30 years. The campaigns developed and implemented in Germany include several ads with the actors Jan-Josef Liefers and Axel Prahl as well as the Aygo X-cite campaign with DJ Robin Schulz.

The 60-second ad is available under the following link: 

Resort World Manila – Cinema Roulette

She was expecting a casual movie night at Resorts World Manila’s Newport Cinemas. Instead, this woman ended up winning P1,000,000.00.

Cinema Roulette was a stunt created by Ace Saatchi & Saatchi, where movie-goers were surprised with a chance to win the huge cash prize. The entire cinema was dressed as a large roulette table. Before the movie began, the screen revealed the roulette wheel, and everyone’s seat number was included as a bet. Excitement filled the room when the ball began to spin and the winning moment was priceless.

This is the second leg of Resort’s World “World of Luck” series. Previously, a woman dining in a restaurant opened a fortune cookie which also granted her a million-peso reward. What could Resorts World and Ace Saatchi & Saatchi be planning next?

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Fibre One – Expecting

Lovemarks Video

Fiber One worked with Saatchi & Saatchi New York and singer Michael Bolton to bring their ‘Expecting’ campaign to life. The new spot is a story of expectation, struggle and patience. Bolton’s song ‘I Just Can’t Wait to Meet You’ was written especially for the commercial.

Andes Beer – Fairest Night of All

Lovemarks Video

Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night….

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BGH – Chase

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Director: Jonathan Gurvit Production: Primo Executive Producer: Alejandro Di Michele Producer: Victoria Piantini Photographer: Leandro Filloy Art direction: Rafa Olarra Stylist: Abril Bellati Post production coordinator: Sebas Lopez Agency: Del Campo Saatchi & Saatchi Executive creative directors: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina Creative directors: Agustín Suarez, Sebastián Duccoli Writer: Juan Seillant Art Director:…

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Super-Pharm – M6 Razors

Lovemarks Video

“My New Face”, a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm’s private label line of Life M6 razor blades A man shaves 14-year-old beard and his family’s reaction Is priceless.

Pampers – Pooface

Lovemarks Video

‘Pooface’ is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo. From the initial build up, to the…

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Rekorderlig – Silver Skaters

Lovemarks Video

“Silver Skaters” features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds – unlike any other. Created to feel undeniably Swedish, and beautifully premium, with a touch of the quirky humour that Scandinavians are famous for. The idea was born…

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Pampers – Hush Little Baby

Lovemarks Video

Babies bring out the best in all of us. That’s why there’s nothing we wouldn’t do to make life #BetterForBaby. We couldn’t be prouder to help create this film for Pampers that plays with a traditional lullaby, and in doing so shows the positivity babies inspire in the world.

Pictionary – Cloud Sketch

Lovemarks Video

4AM Saatchi & Saatchi Guatemala for the famous game Pictionary created “Cloud Sketch.”  Using a 12m x 12m picture frame placed high up with the help of a crane, people in different areas of Guatemala City were able to take pictures and speculate on what designs were formed by clouds. The pictures were then share through social…

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Vangardist Magazine – HIV

Lovemarks Video

Saatchi & Saatchi Switzerland and Vangardist Magazine unveil new campaign printing 3,000 copies of issue with ink infused with HIV+ blood. In a new campaign from Saatchi & Saatchi Switzerland for Vangardist, a leading German men’s monthly, the magazine invites its readers to take a hands-on approach to end the social stigma surrounding HIV. To…

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Luvs – Hospital

Lovemarks Video

Saatchi & Saatchi New York recently released a series of new ads for Luvs. Advertising Agency: Saatchi & Saatchi, New York, USA Chief Creative Officer: Jay Benjamin Executive Creative Directors: Mike Pierantozzi, Stephen Leps Creative Directors: Erin Wendel, Lauren McCrindle Art Director: Kristen Giuliano Copywriter: Callum Spencer Executive Producer: Greg Hall Business Manager: Jourdan Gibson…

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Beldent – Saving Aslan

Lovemarks Video

Aslan is a white lion that lost two of his vital canine a year ago, and being a lion has been a challenge ever since. This is the story of how we helped him get his bite back and return to his life as king of the savannah. Through Kevin Richardson, a.k.a. ‘The Lion Whisperer’,…

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Toyota AYGO – Weather Challenge

Lovemarks Video

Meet Paolo Corazzon, Tatiana Silva and Roberto Brasero the weather presenters who put their forecasts to the test in the new AYGO – with a forecast-activated Canvas Roof – and got more than they predicted. Did they make it right? Not sure.