2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect.
Every year France’s Méribel Ad Festival attracts hundreds of advertising clients, producers, directors and media representatives to celebrate the best work within the industry. This keynote speech made during the 2006 Festival looks at winning in the world of sisomo.
Holiday Shopping Trends in the U.S.
The Lovemarks Effect, Toyota and CNBC’s new website.
Tracking the rise of large cities in the world, this column for Italy’s L’Espresso magazine Kevin Roberts looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world.
New Trends in Marketing
The Lovemarks Effect and the evolution of the Lovemarks concept.
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
The Lovemarks Effect
A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.
A story by Melissa Stokes from New Zealand’s One News looking at some big plans and big ideas for the game of rugby in the USA.
A keynote address to the Food & Beverage Summit in Montreux, Switzerland. This speech focuses on retail and consumer relationships, and links in to the work of Saatchi X. Believe in Love offers seven ideas to help the food and beverage industry to move forward in the 21st century.