Archive Site 1997–2016
Kevin Roberts
FOX Business Network
Interview
Brand Master – Inspiring Brand Loyalty
Give Me Sexy – L’Espresso (PDF)
Interview
Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.
Loyalty Beyond Reason in Milan
Speech
HSM’s World Business Forum in Milan brings together business leaders and executives from throughout Germany and Italy. This presentation looks into ideas behind the new role of business, Lovemarks and the Attraction Economy.
True Colors
Speech
A presentation to the 7th Annual Emerging Trends in Retailing Conference in Fayetteville, USA. Retailers are central to the sustainability journey because they touch shoppers. It’s not enough to be responsible, retailers have to become inspirational. This speech covers the different dimensions of sustainability and ideas to get started with.
The Future Beyond Lovemarks?
Kevin Video
Lovemarks has been around for a few years now and people are starting to ask what comes next. This clip looks at how the game changed and what the essential ingredients of a Lovemark are.
Ad Man Makes an Emotional Appeal – UK Financial Times (PDF)
Interview
Saatchi & Saatchi’s generally positive trajectory has not gone unnoticed by rivals. “Lovemarks” has provided the agency with a distinctive calling card to present to prospective clients.
Kevin Roberts – Ad Radical – Adoi Magazine (PDF)
Interview
A cover story with marketing and communications magazine ADOI, featuring details on the merger with Fallon Advertising, Saatchi & Saatchi’s plans for Asia, sustainability and the future of advertising.
Media Rules Have Changed – Today (PDF)
Interview
Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.
BBC WORLD – Asia Business Report
Interview
Building brand ‘China’.
Brands and Love – A Fiat Worth Copying – Il Mando (PDF)
Interview
A question and answer session with Enrico Roddolo from Italy’s il Mondomagazine. Topics include Second Life, the new Fiat 500, sustainability and the future of media and advertising.
Interactivity is the Key Word – The Business Time (PDF)
Interview
The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving.
What is The Lovemarks Effect?
Kevin Video
Life is full of questions, this video clip seems to point you in the right direction for success in the Consumer Revolution!
Living in the Age of Attraction – Advertising Age (PDF)
Interview
This year will see the emergence of the Attraction Economy. Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them.
To Survive, Print and TV Must Engage Consumers – The Strait Times (PDF)
Interview
Online advertising is booming and marketers cannot stop talking about digital and interactive media but that does not mean old-school print and TV are finished.
