Archive Site 1997–2016
Kevin Roberts
Mentor Capital and The Lovemarks Effect – WebmasterRadio.FM DishyMix (Audio)
Interview
A great discussion about the Lovemarks Effect book, USA Rugby, Mary Quant, branding and life. The discussion is led by industry connector and cognoscenti Susan Bratton. This clip also includes an interview with venture capitalist Heidi Roizen.
What is sisomo?
Kevin Video
Five planners from the Saatchi & Saatchi network discuss how sisomo’d people are today. An exploratory podcast created by Dana Schick (LA), Wanda Pogue (NY), Jo Barholomeu (London), Camilla Rannes (Denmark) and Jonas Vail (London).
Love Explosion
Speech
A presentation to leading media professionals at the IAA / Florida International University Summit: The Attraction Economy, Lovemarks and sisomo are the answer to work back from in a changing media landscape.
Lovemark Thinking – National Post (PDF)
Interview
The challenge is to create advertising that inspires loyalty beyond reason. In other words, make the consumer fall in love.
How ‘Advertising Age’ Was Wrong About Kevin Roberts – Advertising Age (Audio)
Interview
An interview with Jonah Bloom, Editor of Ad Age. Bloom tells how Lovemarks: The Future Beyond Brands played a pivotal role in Saatchi’s $430 million JC Penney ad account win. This audio interview uncovers the behind-the-scenes intrigue of that account move, Bloom conceding that “Mr Roberts may have showed us all a thing or two”.
Loving It! – CEO Journal (PDF)
Interview
The most creative minds, some of the biggest clients, a cabinet full of awards – Steve Coomber from the CEO Journal quizzes the man at the helm of ‘the ideas company’, Saatchi & Saatchi.
How To Win A Revolution Without Killing Anyone – L’Espresso (PDF)
Interview
“As a restless spirit, I’ve championed the idea that nothing succeeds like excess. To get ahead in life – to fight tyranny, conformity, apathy and mediocrity – nothing beats revolution.”
Kiwi Advertising Legend’s a ‘Radical Optimist’ – The New York Sun (PDF)
Interview
An article by Diane Francis for the business section of the New York Sun looking at the high points and low points in the life of a ‘Radical Optimist’.
The Inspirational Consumer
Kevin Video
Excerpt from a P&G presentation in Venezuela on 15 August 2006. The biggest creative force in the world today is the Inspirational Consumer. Traditional marketers call them Influencers, Brand Converts, Fans. The future calls them Inspirational Consumers. This clip was part of a P&G presentation in Venezuela on 15 August 2006.
The Attraction Economy
Kevin Video
Excerpt from a P&G presentation in Venezuela on 15 August 2006. Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire. This clip was…
New Board Seated, Faces Tall Order – Gainline.us (PDF)
Interview
USA Rugby has seated a revamped Board of Directors, entrusting the group of nine to reverse a string of financial and operating setbacks.
Tribal Fusion
Speech
A presentation held at Universidad Latina de Costa Rica: Costa Rica is the supernova of Central America. Beauty and brains!! Young and part of the future. The challenge is to get to that future first.
The Consumer is Boss
Kevin Video
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Marketing is experiencing a radical shift. Consumers are in control. They connect on their own terms. The old mass marketing rules no longer apply. This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8…
Emotion not Reason
Kevin Video
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Consumers’ decisions are driven by emotion, not rational thought. Advertisers need to catch up! This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes…
