Creating Lovemarks in a recession
Eye-catching spot showing a planet in harmony, with humanized clouds, fields and flowers bursting into song. Saatchi & Saatchi, Los Angeles Credits: ECD: Mike McKay CD: Andrew Christou Integrated Design CD: Ryan Jacobs ACD Art Director: Sean Farrell ACD Art Director: Tito Melega ACD Copywriter: Simon Mainwaring Senior Producer: Jennifer Pearse Production Coordinator: David Weaver…
As pressure rolls on through markets and households, brand loyalty has never mattered more to businesses. In this presentation at the Snackex 2009 conference in Berlin, Kevin Roberts uncovers the secrets to innovating, connecting and winning, by turning price-focused value into priceless Lovemarks value.
In this presentation at the Marketing Innovation Forum in Sofia, Kevin Roberts stressed the pivotal role that ideas and innovation will play to counteract the current downturn. “In the midst of catastrophe innovation is crucial. Your job is to reset your priorities…win now and you win for years to come.”
Kevin Roberts’ recent address to the 20th Annual Leadership Congress of the ACEO in Athens “Smart Leaders Bad Decisions” looked at how to win in the new reality, and tackled “en passant” the issue of making and avoiding mistakes.
Interview with Kevin Roberts in the AFR: “It’s clear that the rest of 2009 will be tough for the media and ad industries… There won’t be a lift in 2010… We’re preparing for another year of Winning Ugly Together.”
An article by Kevin Roberts in this week’s AdAge: “I’m a radical optimist – in times like these, there’s nothing else to be. Instead of more analysis of what’s gone wrong and who’s to blame, I want to talk about winning.”
Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.
Kevin Roberts lays down a challenge to make the leap from being Liked to being Loved, in this presentation at the 2009 Boarding Schools Association conference in Oxfordshire, UK. Roberts also discusses the concept of Peak Performance, which he believes is the second key to elevating boarding and Britain.
When Kevin Roberts, CEO of the worldwide Saatchi & Saatchi advertising group, talks of “winning ugly”, he’s not just talking about business. Interview by South African publication, the Financial Mail.
The American University in Dubai (AUD) hosted Kevin Roberts as part of an ongoing plan to expose the students to the working world, and to better prepare them for their own future careers.
Kevin Roberts, believes that winning ugly together is key to business survival. The wisecracking Roberts was in South Africa this week as the keynote speaker for Tony Koenderman’s AdReview Awards.
In 2008 you had to be a radical optimist. 2009 demands the same. And more. In this keynote presentation at the South African Ad Review Awards in Johannesburg, Kevin Roberts serves up seven ways to Win Ugly in 2009 and talks about the importance of creativity and ideas to get through us these stormy economic seas.
More than any time in history, it’s a kid’s world. Young people today have never been more wired or mediated. Here are ten ideas on how to connect with this new generation. Written by Kevin Roberts.