Archive Site 1997–2016
Kevin Roberts
Love On the Edge
Speech
Speaking to leading winemakers and connoisseurs at Pinot Noir 2010, Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the “shelf back” to reach the heart of the consumer, and building participation.
WSJ Interview ‘Hiring Creatives’
Interview
Hiring creatives at Saatchi & Saatchi
Blue Skies
Speech
In this presentation at the Marketing & Innovation Forum in Munich this week, Kevin Roberts has 10 transforming ideas for business including the participation economy, the unreasonable power of creativity, Lovemarks as the future beyond brands, and revolution inside the store.
Toyota – Better Together
Lovemarks Video
It’s amazing when two work together as one. Saatchi & Saatchi Sydney Credits: Production Company: Stink London Director: Ne-o Executive Creative Director: Steve Back Creative Director: David Bowman Art Director: Peter Galmes Copywriter: John McKelvey Agency Producer: Barbara Devlin
Connecting With Young People to Turn Their Lives Around
Speech
In this closing speech at the UK’s Annual Youth Justice Convention, Kevin Roberts encourages those working in youth justice to create frameworks of freedom through language, to be inspirational players, and to keep on making a difference.
We Need to Lift Our Game – Marketing Interactive
Interview
Advertising agencies haven’t reinvented the way they work or the value they bring to clients during the recession, according to Saatchi & Saatchi Worldwide CEO Kevin Roberts. Roberts, who was in Singapore this week, spoke with Marketing TV about ‘Winning Ugly’, his set of principles for beating the recession, and about how currently there are too many…
Closer to Love
Speech
Standing against the forces of darkness are creativity and innovation, connectivity and togetherness, inspiration and love. In a speech for Enel’s Orienta series in Rome, Kevin Roberts outlines his strategy to face this tough outlook and move into the Lovemarks “win zone”.
The Opportunity Economy — YMCA Raise Up n Represent 09
Kevin Video
As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.
The Opportunity Economy
Speech
As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.
The Only Way Is Up
Speech
Speaking to the HSM World Sales and Marketing Forum in Sao Paulo, Kevin Roberts outlines how to create a world beyond recession, using the organizing idea of Lovemarks. Talking survival, creation, innovation and endurance, Kevin gives the key drivers to deliver priceless value to consumers who are reframing in the light of today’s tough times.
Saatchi & Saatchi Boss Who Touches Down in Cumbria – The Cumberland News
Interview
Roger Lytollis, UK Weekly Feature Writer of the Year, interviews Kevin Roberts for The Cumberland News: “chief executive officer of Saatchi & Saatchi, part-time resident of Cumbria, legendary destroyer of vending machines.”
Honorary Degree for Saatchi & Saatchi Chief – Lancaster University
Interview
Lancaster University awarded Kevin Roberts an Honorary Doctorate of Laws at a colorful ceremony on July 16. The honorary degree was given for “contributions made to the field of creativity and innovation in business and education”.
Water in Communication – Oxygen (PDF)
Interview
Article by Kevin Roberts for the Italian magazine, Oxygen. “[H2O] represents much more than an obvious combination of chemical elements: water is life, and today it can turn into the heart of a revolution that will lead to a Blue Planet, to a sustainable future for all of us.”
More City Marketing Needed – Il Sole 24 Ore (PDF)
Interview
Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”
