Archive Site 1997–2016
Kevin Roberts
Powering Brands with Emotion – Women’s Wear Daily (PDF)
Interview
Lisa Lockwood from Women’s Wear Daily looks at turning fashion labels into Lovemarks. The future of fashion is in Irresistibility.
On the Wings of a Dream
Speech
A speech held at the Ad:Tech Media Marketing Conference: No holding back. In the 21st Century you need to embrace technology and the future. It’s time for the convergence of sight, sound and motion. Sisomo is a part of our lives, more than ever before, and, along with Lovemarks, is the only way to win in the Attraction Economy.
Sisomo Marks The Dawn Of The Screen Age – Advertising Age (PDF)
Interview
Sisomo brings technology and emotion together into a single package. Consumers are no longer being asked to pay attention: the new economy is about attraction. Without emotional currency in the Attraction Economy, you’re wallpaper.
Kevin Roberts at Ad:Tech 2005
Kevin Video
Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York. A six minute clip on winning in the Attraction Economy – creating loyalty beyond reason, building emotional connections, Lovemarks and sisomo. Many thanks to AdAge.com for this video footage.
Take My Breath Away
Speech
A presentation held at the Fairchild Summits Apparel CEO Summit: Ideas fuel dreams and inspiration. Fashion is an idea driven industry, and pursues the same aims. In the midst of a consumer revolution, here’s five ideas for getting fashion closer to consumers’ hearts. Love is the key, and the theatre of dreams is the new place to play. Winner takes all.
The Modern Marketplace
Speech
An address to the Worldwide Marketing & Sales Forum: A message so important it had to be shared four times. Ten ideas for winning in the contemporary marketplace, and a survival guide for the new Consumer Republic.
Getting Emotional with Kevin Roberts – Design Emotion (PDF)
Interview
Marco van Hout gets intimate in a personal interview looking at the qualities of emotional design, and few Lovemark secrets.
Love at First Sight – Elle Decor Italy (PDF)
Interview
Emotion vs. reason: the pre-eminence of function and efficiency is over. Today we want to be guided by the heart, to reconcile reason and sentiment, to make space for the senses and to live better.
Supermarkets Are The Next Mass Media – Le Temps (PDF)
Interview
“Black t-shirt and an easy laugh, Kevin Roberts is pretending to be the big boss of the advertising agency Saatchi & Saatchi. In reality, he is a preacher, preaching love via brands,” writes Le Temps.
In Advertising, Nothing is Taboo – La Tribune (PDF)
Interview
“I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising. For me, there are no taboos.”
Consumer is Boss – De Volkskrant (PDF)
Interview
“A brand has to move you.” The role of Lovemarks in the new Consumer Republic, where consumers are boss, and companies would do well to listen.
Kevin Roberts & Renzo Rosso – Fifty (PDF)
Interview
“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever. In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”
Love Passion Devotion Obsession Belief – CIM Marketer Magazine (PDF)
Interview
A discussion with Ian Sclater about Mystery, Sensuality and the future of brands; “It’s not enough to like a product – now you must give your heart”.
Co-opetition Rules Okay – L’Espresso (PDF)
Interview
Co-operation or competition? They’re both necessary, and having one without the other can only result in problems. Co-opetition is the new way to interact in the Consumer Republic.
