Archive Site 1997–2016
Kevin Roberts
Vienna Insurance Company – Trucks
Lovemarks Video
Another in the series from Vienna Insurance, highlighting the benefits of a good night’s sleep. MUW Saatchi & Saatchi, Slovakia Credits: Client: Kooperativa Insurance, member of VIG Group Creative Director: Rasto Ulicny Art Directors: Radim Blaho Copywriters: Jozef Chmel, Katarina Kureckova, Rasto Michalik Account Handler: Roman Klubal Production company: AviStudio Director: Vlado Struhar Post-production company:…
Thunder on the Mountain
Speech
Although the food service industry is solid, nothing is guaranteed as we face tough choices in testing times. In this presentation at Boston Pizza’s annual franchisee conference in San Diego – themed “The best you can be” – Kevin Roberts shares six key ingredients to rise to this challenge.
A Time for Love
Speech
In this presentation at the IAA Forum in Zürich, Kevin Roberts speaks of the challenges facing advertisers everywhere in this frosty economic climate. He also delivers a call to action for marketers to push their brands into Lovemarks territory, in order to survive and thrive.
A Luxury Truth – Il Sole 24 Ore (PDF)
Interview
Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)
You Should Never Disappoint the Consumer – De Morgen (PDF)
Interview
Interview with Kevin Roberts, worldwide CEO of Saatchi & Saatchi on the power of strong brands. (Flemish with English translation)
The Juggle Tapes
Interview
Juggling work and life
You Have to Sell Hope – Le Soir (PDF)
Interview
Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)
The Faith, Hope and Love Show – Standaard (PDF)
Interview
Interview with Kevin Roberts featured in Standaard. Roberts talks about the power of Lovemarks in uncertain times. (Flemish with English translation)
Livin’ in the Future
Speech
In this address to Saatchi & Saatchi clients and employees in Brussels, Kevin Roberts shares five ways to Win Ugly in 2009 by creating priceless Lovemarks value.
Advertising Will Have To Focus On Creativity – Gulf News
Interview
In an exclusive interview with Gulf News, Kevin Roberts says there is a great opportunity now for young creative directors to make a name for themselves in Dubai and to do something brilliant.
Loyalty Beyond Reason
Speech
Extraordinary upheavals throw up extraordinary risks, problems and of course opportunities. In Kevin Roberts’ recent address at the Expomanagement conference in Buenos Aires, he talks about creativity, optimism and Argentina’s role in the new world of ideas.
Walk Through the Fire
Speech
Kevin Roberts’ lecture at Syracuse University looks at the concept of brand loyalty, the importance of positive attitudes and the meaning of True Blue. Kevin explains that “these are times for emotional toughness. We have to push new limits and conjure new positions that take our emotions to places they haven’t been before”.
Global Advertising CEO Discusses What it Means to Love a Brand – The Daily Orange (PDF)
Interview
Kevin Roberts’ recent lecture at Syracuse University included subjects like brand loyalty, the importance of positive attitudes, the economy and the meaning of True Blue.
True Faith
Speech
Some of the most innovative ideas are generated during tough times. Kevin Roberts Presentation at the Insider’s Creative Forum in Manchester, focuses on five ideas to help transform MediaCity UK into a Lovemark and a creative hub. Kevin reiterates the importance of the creative community as a powerful tool against the current economic slowdown.
