Archive Site 1997–2016
Kevin Roberts
Google Zeitgeist – Attraction Economy
Kevin Video
Excerpt from the Google Zeitgeist presentation in London on 21 May 2007. A seven minute journey from Attention to Attraction. This clip illustrates the path to success in the Attraction Economy – moving beyond analyzing the market to being inspired by the market. Footage includes the All Blacks Haka and a TVC for Care NZ….
Heartbeat – the Action in Attraction for the New Consumer
Speech
A speech to the U.S. Women Presidents’ Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.
Marketing.fm Podcast
Interview
Winning in the Consumer Revolution.
Winning The Consumer Revolution – MarketingFM (Audio)
Interview
A discussion with Eric Friedman and Lee Jones from Marketing.fm about the development of Lovemarks, what the future holds for Saatchi & Saatchi, and ideas on insight and foresight.
Kevin Roberts Just Wants To Connect – AdPulp (PDF)
Interview
David Burn, Editor of www.adpulp.com, comments on the new blog –www.krconnect.blogspot.com.
Come to the Edge
Speech
A speech to the U.S. Women Presidents’ Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.
Come to the Edge
Kevin Video
Video of a presentation to Wellington City Council on 04 April 2007. Wellington, the most southerly capital on the planet, has one of the world’s great lifestyles. However, the city is falling back economically as other centers face off for capital, talent, and growth. This speech to city council management and business people aims to…
Kiwi Culture, Ideas and Trade – TVNZ Breakfast
Interview
Kiwi culture, ideas and trade. (2 April 2007)
Q&A – Saatchi’s Roberts – Adweek (PDF)
Interview
A discussion with Adweek’s West Coast Editor Gregory Solman about recent developments in New York, LA, London and elsewhere in the network.
You Rock My World
Speech
When you’re talking about tough tasks, marketing to under 20-year-olds is right up there. It’s time for technology, social networks and a large dollop of the ‘cool’ factor. This presentation made at the Youth Marketing Mega Event offers seven ideas to stand out from the crowd.
Lovemarks and New Zealand – Radio New Zealand National (Audio)
Interview
Lovemarks and New Zealand
13 Questions about Trends, Lovemarks and Creativity – Trendhunter (PDF)
Interview
How do you define cool? What’s the key to innovation? And what is the best way to create an infectious idea? Kevin Roberts talks with TrendHunter about trends, Lovemarks and creativity.
USA Rugby – TVNZ’s Close Up
Interview
Rugby in the USA (7 Feb 2007)
Black Beauty – NZ Listener (PDF)
Interview
An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.
