First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the…
Presenting to AAC Saatchi & Saatchi in Bermuda, Kevin Roberts shares three key ideas on connecting people around ideas that create Loyalty Beyond Reason.
In this presentation to EmoDay in Amsterdam, Kevin Roberts shares five key ideas on emotional innovations and creating Lovemarks.
Presenting to the Institute of Development Professionals in Education in Oxfordshire, Kevin Roberts presents three ideas on creating Loyalty Beyond Reason and creating frameworks for development discussions.
Speaking at the National Speakers Association of Australia Convention, Melbourne, Kevin Roberts shares 5 big ideas to put you on the path to creating Lovemarks.
Speaking at the 2011 Expomarketing Conference in Bogotá, Colombia, Kevin Roberts shares six ideas on creating Lovemarks in Colombia.
Live in a state of play. Del Campo Nazca Saatchi & Saatchi Execuitve Creative Director: Maxi Itzkoff / Mariano Serkin Creative Director: Joaquin Espagnol / Miguel Usandivaras Agency Executive Producer: Adrian Aspani Producer: Lucila D’amico Account director: Joseph Baide Executive account : Reinier Suarez Regional Account Coordinator: Ana Bogni Production Company: Garlic Director: Marcelo Burgos…
Kevin Roberts discusses the concept of Lovemarks.
Kevin Roberts discusses Business & Love with Alexis Glick.
In this keynote presentation at the Sweets and Snacks expo in Chicago, Kevin Roberts shares five ideas to help those in the industry be empathetic to both the realities around them and life through the eyes of the consumer. He covers key ways to get to the future first in the people-powered economy, through delivering Priceless Value, Emotion, Participation, Lovemarks, Shelf Back thinking and Purpose.
AMA Enterprises Chairman and CEO, Amilya Antonetti talks about Lovemarks with Adam Shapiro.
Avoiding work/life balance. By Adam Shapiro, Fox.
In this presentation to the American Express Publishing Luxury Summit, Cynthia McFarlane, President Saatchi & Saatchi Latin America, presents some emerging revelations about high net worth consumers in today’s new economic reality, sharing the learnings from a recent Luxury Xploring project.
Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’. Watch the latest video at video.foxbusiness.com