Archive Site 1997–2016
Kevin Roberts
Sisomo – Sight, Sound and Motion
Kevin Video
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Screens are morphing. TV is becoming more game-like, mobile phones more TV-like, in-store screens more movie-like – even computer screens are easier to like. Lets use them to create a little magic! This clip was part of a Saatchi & Saatchi clients…
Marketing In The Screen Age – Emerce (PDF)
Interview
Gone are the days of the consumer as an obedient servant. The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation.
The Most Powerful Way to Touch People is Through Screens – Fast Company (PDF)
Interview
Is a brand what we see on the tube, or what we experience? Check out this extended debate Between Saatchi’s Kevin Roberts and Ogilvy’s Brian Collins.
The Future Beyond Brands, London
Speech
Address to the London Business Forum at Fabric Nightclub: Dangerous ideas are the ones that people think won’t work and aren’t worth doing. The ones that a year later everyone is taking credit for. They are spontaneously reckless, they make the competition irrelevant and they make you feel – wish I’d’ve thought of that!
Emotional Rescue
Speech
A presentation at the Canadian Marketing Association’s National Convention: From Information Economy, Knowledge Economy, Interruption Marketing (aka the Mass Market), Permission Marketing, the Experience Economy, the Attention Economy… to the ATTRACTION ECONOMY.
Paint The Sky Red – L’Espresso (PDF)
Interview
The Attraction Economy is hot news for Italy. The most powerful attraction is not ‘like’ or ‘really like’. It’s love. Not air-kissing Hollywood love. Smoldering Italian love.
Blaze of Glory
Speech
Lovemarks Denmark MBA Lecture: What is the role of business? What do companies run on? Where are we now? What comes next? What’s the secret of success? What gets you to innovation? How do you get explosive growth? Who will be the next rock stars? Copenhagen Business School MBAs get the answers.
Heat of the Night
Speech
Lovemarks Denmark Expanded Book Launch: KR touches down and Copenhagen heats up. The Lovemarks book comes to town with fire on the covers and diamonds in the mine. From emotion and attraction to secrets and dreams, here are seven ideas to map the world and fill it with Lovemarks.
The Boss: Schooled in the Scrum – The New York Times (PDF)
Interview
How do you get to be the head of one of the world’s biggest advertising agencies? The title for this article hints at the answer.
The Future is Connected – Boards (PDF)
Interview
An assessment of the screen age and sisomo with Brett Channer, CEO at Saatchi and Saatchi Toronto.
Pass It On – Dumbo Feather (PDF)
Interview
An interview uncovering a unique approach to leading 7000 of the most creative people on the planet, pondering themes of influence, creativity, antagonism and making the world a better place for everyone.
Fast Talk – Fast Company (PDF)
Interview
The dominant interface of the future is the screen. When in front of a screen, people can either lean back or lean forward. You have to engage people emotionally so they can lean in and get involved.
Coming to a Screen Near You – NZ Herald (PDF)
Interview
The days of consumers passively accepting whatever is put in front of them have gone. The new consumer wants to be attracted by involving experiences that entertain and speak from the heart.
Risking the World – L’Espresso (PDF)
Interview
Roll the dice and take a risk. The unlived life is not worth living. Give in to spontaneous recklessness and take a change. Success is won through risk, not complacency.