Archive Site 1997–2016
Kevin Roberts
TVNZ – NZI Business
Interview
Green to Blue
Idealog
Speech
We’re moving from limits to possibilities. This speech from the AUT – Idealog Innovation Series highlights how FREDA can transform companies, even in difficult times. Kevin talks about his experiences with Toyota, as well as his thoughts on the foundations and tactics for success and growth.
95bFM – New Zealand
Interview
The Future of Marketing
Newstalk ZB
Interview
Rugby, Politics and Sustainability
Crest – Bulldozer
Lovemarks Video
Smile and the world smiles with you. Saatchi & Saatchi New York Credits: Client: Crest Executive Creative Director: Gerry Graf Creative Director: Kerry Keenan, Alison Gragnano Copywriter: Nathan Frank Art Director: Dan Lucey Agency Producer: Colin Pearsall, Maura Hurley Production Company: Station Film Producer: Tom Rossano Director: Harold Einstein Editor: Ian Mackenzie/Mackenzie Cutler, NY Sound…
Feet in the Clouds
Speech
Back in the day, brands were in control. Today, they’re not. The Consumer is Boss and she wants ideas, inspiration and dreams. In this speech at the Televisa Conference in Mexico City, Kevin Roberts demonstrates how ideas will be the currency of the future and uses Lovemarks, Sisomo, and Flow to guide his argument.
Cadbury – Gorilla
Lovemarks Video
Whether man or beast, he plays drums like a rock star!
Beyond the Horizon
Speech
Roberts believes we need to reinvent the advertising industry to win in the 21st century. In this address to Dubai advertisers and marketers, he looks far beyond the horizon and shares his ideas on how to deliver transformation. A passionate advocate of consumers, ideas and creativity, he champions the idea of Lovemarks as the future beyond brands and beyond advertising.
Why ‘Love’ is the New Black – Business 24/7 (PDF)
Interview
A question and answer session with Emirates Business 24/7 magazine. Topics include his new book, The Lovemarks Effect: Winning in the Consumer Revolution, the future of advertising in the region and what he thinks of the UAE.
Knowlege@Wharton Interview
Interview
Getting to the Future First
Saatchi & Saatchi’s Kevin Roberts – Knowledge@Wharton
Interview
Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
KQED Forum – San Francisco
Interview
Adam Werbach on Sustainability
Greenbiz Radio
Interview
Judah Schiller on Sustainability.
Visa – Running Man
Lovemarks Video
This guy has a good reason to run like this! Saatchi & Saatchi UK Credits: Title: running man Client: Visa Europe Brief: Dramatise the role Visa plays in people’s lives, taking the hassle out of financial transactions of any value, making life flow better Copywriter: Dave Henderson / Richard Denney Art director: Richard Denney /…
