Archive Site 1997–2016
Kevin Roberts
TEDx – First Taste
Lovemarks Video
A short-film created for TEDxSydney shows the reaction of children as they have their first taste of gherkins, olives, and lemon. Saatchi & Saatchi Sydney Production company: Heckler Pty Ltd Director/CD: Matt Gilmour Executive Producer: Will Alexander Agency ECD: Damon Stapleton Agency Producer: Llew Griffiths Producer: Bonnie Law Director of Photography: Hugh Miller
3 Ways to Evaluate an Advertising Campaign – WOBI
Interview
Kevin Roberts shares three questions to ask when evaluating your next campaign.
Up, Up and Away – Rotary Newmarket
Speech
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, talks to the Newmarket Rotary Club about Winning in the Age of Now, and how to turn a brand into an irresistible Lovemark for the next generation.
TEDx Navigli Milan
Kevin Video
Kevin Roberts talks about our SuperVUCA world, Lovemarks, and the explains the importance of infusing business and love at TEDxNavigli in Milan.
“This is only the beginning of the revolution” – Corriere della Sera (PDF)
Interview
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, talks to Italy’s Corrier della Sera about the changing influence of television, internet and publishing in the Age of Ideas. (Italian with English translation)
The History of Lovemarks – Insight Magazine
Interview
Insight Magazine talks with Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about his professional journey, personal ethos and how Saatchi & Saatchi is transforming the world of advertising and branding with Lovemarks. (In Spanish).
WOBI ‘Ideas are Bigger than Advertising’
Interview
Kevin Roberts explains two Saatchi & Saatchi initiatives that show the power of ideas.
WOBI ‘Five Questions with Kevin Roberts’
Interview
Kevin Roberts answers five questions for WOBI.
We Want to Be Like FC Bayern – W&V (PDF)
Interview
Saatchi & Saatchi CEO Worldwide Kevin Roberts talks about Barack Obama, football, Berlin and how he wants to manage his agency in the future. (German with English translation)
Meet The Boss TV ‘Manage Innovation’
Interview
Kevin Roberts, talks with Meet the Boss TV about how to manage innovation.
Winning In The Age Of Now – Berlin
Speech
At a public speech in Berlin Kevin Roberts explains how the city is the SuperVUCA capital of the world, and how the city can embrace this to win in the Age of Now.
Toyota Corolla – Feels Good Inside
Lovemarks Video
Auckland – Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car. The Toyota Corolla ‘Feels Good Inside’. The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with “New…
Winning In the Age of Now – AECOC Conference 2012
Speech
Kevin Roberts speaks to the AECOC Congress in Spain about how having a winning mentality and embracing Lovemarks elements can turn something we love, into something we can’t live without.
90 Seconds TV ‘Kevin Roberts at the University of Auckland’
Interview
Kevin Roberts talks with 90 Second TV at the University of Auckland.
