Archive Site 1997–2016
Kevin Roberts
Tap ‘Return on Involvement’ For Competitive Edge – fin24.com
Interview
Carrin Smith from fin24 met with Kevin Roberts in Cape Town and discusses building competitive advantage through creative leadership and where great creativity comes from. Cape Town – Building competitive advantage needs creative leadership and great creativity comes from the edge, usually not via the middle, according to Kevin Roberts, Worldwide executive chair of Saatchi…
Pampers – Hush Little Baby
Lovemarks Video
Babies bring out the best in all of us. That’s why there’s nothing we wouldn’t do to make life #BetterForBaby. We couldn’t be prouder to help create this film for Pampers that plays with a traditional lullaby, and in doing so shows the positivity babies inspire in the world.
Pictionary – Cloud Sketch
Lovemarks Video
4AM Saatchi & Saatchi Guatemala for the famous game Pictionary created “Cloud Sketch.” Using a 12m x 12m picture frame placed high up with the help of a crane, people in different areas of Guatemala City were able to take pictures and speculate on what designs were formed by clouds. The pictures were then share through social…
Vangardist Magazine – HIV
Lovemarks Video
Saatchi & Saatchi Switzerland and Vangardist Magazine unveil new campaign printing 3,000 copies of issue with ink infused with HIV+ blood. In a new campaign from Saatchi & Saatchi Switzerland for Vangardist, a leading German men’s monthly, the magazine invites its readers to take a hands-on approach to end the social stigma surrounding HIV. To…
Luvs – Hospital
Lovemarks Video
Saatchi & Saatchi New York recently released a series of new ads for Luvs. Advertising Agency: Saatchi & Saatchi, New York, USA Chief Creative Officer: Jay Benjamin Executive Creative Directors: Mike Pierantozzi, Stephen Leps Creative Directors: Erin Wendel, Lauren McCrindle Art Director: Kristen Giuliano Copywriter: Callum Spencer Executive Producer: Greg Hall Business Manager: Jourdan Gibson…
Luvs – Babysitter
Lovemarks Video
If you need a night out more than your sitter needs a PHD, you’re an experienced mom.
Beldent – Saving Aslan
Lovemarks Video
Aslan is a white lion that lost two of his vital canine a year ago, and being a lion has been a challenge ever since. This is the story of how we helped him get his bite back and return to his life as king of the savannah. Through Kevin Richardson, a.k.a. ‘The Lion Whisperer’,…
Toyota AYGO – Weather Challenge
Lovemarks Video
Meet Paolo Corazzon, Tatiana Silva and Roberto Brasero the weather presenters who put their forecasts to the test in the new AYGO – with a forecast-activated Canvas Roof – and got more than they predicted. Did they make it right? Not sure.
GLAAD – Celibacy Challenge
Lovemarks Video
Alan Cumming stars in Saatchi & Saatchi New York’s new film raising awareness about the FDA’s blood donor policy.
Electrolux – Mothers Day
Lovemarks Video
F/nazca Saatchi & Saatchi for Electrolux in Brazil. A daughter is moving away from home. The empty nest effect is already taking her mom’s heart. And the best present ever. Agency: F/Nazca Saatchi & Saatchi Client: Electrolux Product: Electrolux Title: Best Mother’s Day Present Executive Creative Director: Fabio Fernandes | Eduardo Lima Creative Director: Theo…
Toyota AYGO – Pissing Around
Lovemarks Video
Saatchi & Saatchi Dusseldorf, create a cheeky commercial for Toyota Aygo. Yes, this car can lift up it’s rear and take a pee!
We Will Run More Global Pitches From India Now: Kevin Roberts – Business Standard
Interview
Interview with Worldwide CEO of Saatchi & Saatchi By Viveat Susan Pinto | Mumbai One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new leadership team beginning next year. Robert Senior takes over as worldwide CEO, while Roberts, 64, will be the executive chairman….
Leica – 100
Lovemarks Video
Leica took the camera out of the studio and placed it into real life. To celebrate the German brand’s 100 year anniversary and to demonstrate it’s influence on the history of photography, we are shown 35 iconic photographs and reminded that even the ones that weren’t taken with a Leica, were taken because of a…
Toyota Hilux – Unbreakable
Lovemarks Video
New work highlights the fact that the unbreakable Hilux deserves an equally unbreakable driver… Sydney – Saatchi & Saatchi Australia’s latest campaign for Toyota Hilux. Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux. Saatchi & Saatchi ECD Mike Spirkovski…
