Archive Site 1997–2016
Kevin Roberts
Leadership Beyond Reason – ACCJ Journal (PDF)
Interview
The American Chamber of Commerce Japan (ACCJ) Journal met with Kevin in Tokyo to discuss Lovemarks, Leadership and Language, “He doesn’t bring a business card to meetings, he isn’t wearing a tie, he happily drinks water straight from the bottle, and he doesn’t want to check this article before it goes to print. None of…
Toyota Yaris Hybrid – Musical City
Lovemarks Video
We transformed Prague’s historic street signs into an iconic playlist for our New Yaris Hybrid experience. Discover what happened as we cast our singing stars.
What Would Millennials Do in a Normal Economy? – Bloomberg TV
Interview
Kevin Roberts discusses the buying power of Millennials and their impact on the economy on Bloomberg Television’s “Bloomberg Surveillance.”
New Retail Is Search, Shop, Share – Bloomberg TV
Interview
Kevin Roberts Saatchi & Saatchi Worldwide CEO, and Prism Skylabs Senior Vice President Cliff Crosbie discuss retailing in the digital world on Bloomberg Television’s “Bloomberg Surveillance.”
Ideas, Loyalty, Lovemarks and The Speed of Consumer Communication – ABC News
Interview
Kevin Roberts, CEO Worldwide Saatchi & Saatchi, talks to Ticky Fullerton to talk about ideas, loyalty, Lovemarks, the speed of consumer communications and some anecdotal history about Saatchi & Saatchi.
VH1 – I Will Survive
Lovemarks Video
The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could…
Coordown – Dear Future Mom
Lovemarks Video
Milan – For the third year in a row, Saatchi & Saatchi Italy has developed a campaign for CoorDown on the occasion of the World Down Syndrome Day, which will be celebrated on March 21st. The chosen theme for World Down Syndrome Day this year is the right to happiness and well-being of people with Down…
Walmart – I Am Factory
Lovemarks Video
It’s time to get back to what America does best in this new ad from Walmart pledging to return manufacturing jobs to the U.S. Showing scenes of men and women at work in their factories, Walmart promise to build things, build families and build dreams.
Samsonite – Versus Gravity
Lovemarks Video
Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos. At the forefront of their market for over 100 years, they have a long history of rigorous and unique quality testing methods. To…
Cheerios – Gracie
Lovemarks Video
Notice anything familiar about this family? Cheerio’s have brought back the mother, father and daughter from last year’s ‘Just Checking’ campaign with some exciting news. Using a Cheerio to illustrate each family member, Dad adds a fourth Cheerio to explain to Gracie that she is going to be a big sister. Gracie then adds a…
CCTV – A Silent World
Lovemarks Video
Saatchi & Saatchi China gives a voice to families of the hearing-impaired with ‘A Silent World’ for CCTV.
Duracell – Trust Your Power
Lovemarks Video
When the world tells you “no”, you have two options. You can roll over and quit – or you can trust your power. Seattle Seahawks’ Derrick Coleman has been deaf since he was three years old. When people told him this would prevent him from becoming an NFL player, his response was, “I’ve been deaf…
No Rules on Mobile Ads for ‘Screenagers’ – Bloomberg TV
Interview
Kevin Roberts explains the shifting nature of digital advertising.
Creating Movements Replaces Brand Building – Bloomberg TV
Interview
Kevin Roberts, CEO Worldwide Saatchi & Saatchi, explains the shifting nature of digital advertising on Bloomberg Television’s “Bloomberg Surveillance.”
