Archive Site 1997–2016
Kevin Roberts
Beldent – Almost Identical
Lovemarks Video
There’s an age-old social stigma that chewing gum gives a bad impression. But is this true? Beldent challenges this myth using an innovative real-life experiment starring five sets of identical twins. On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent created an installation called “Almost Identical”. The twins were the art…
Andes Barley Wine – Miraculous Hen
Lovemarks Video
New commercial for Andes Beer, by Del Campo Saatchi & Saatchi Argentina, launches limited edition Andes Barley Wine variety with a ‘Miraculous Hen’.
CEO Insights – BrightTalk
Kevin Video
In this video, Kevin Roberts shares how he started his career in marketing, the challenges that are facing marketers and what keeps him inspired, motivated and excited about the future.
Embrace New Ideas to Adapt to Changing World – Hotel Industry Magazine
Interview
According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, hoteliers will need to adapt to the challenges of existing within a ‘VUCA’ (volatile, uncertain, complex and ambiguous) world if they want to meet the needs of consumers in the future.
CEO Insights: Kevin Roberts – BRIGHTtalk
Interview
Kevin Roberts shares how he started his career in marketing, the challenges that are facing marketers and what keeps him inspired, motivated and excited about the future.
Between Innovation and Success. Ten Years of the WBF in Milan – Advertiser
Interview
Kevin Roberts, CEO Worldwide of Saatchi, took the stage at the World Business Forum in Milan. One topic that Roberts touched on was Lovemarks, which are brands whose chemistry enables them to win the hearts of consumers. According to Roberts, the best strategy [for brands is] to have is “fire in the stomach and ice…
Tui – Always Something Brewing
Lovemarks Video
Man comes home to find his house replumbed with cold Tui Beer in new campaign from Saatchi & Saatchi New Zealand.
Toyota Corolla – Like You’ve Never Seen It Before
Lovemarks Video
Here’s the new TV Commercial for the all new 2014 Toyota Corolla. It’s a Corolla Like You’ve Never Seen Before!
The Power of Coaching – NZ Rugby World
Interview
In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.
How to Win in the Age of Now
Speech
Spanning creativity, leadership and execution, Kevin Roberts’ presentation to the Entrepreneurs’ Organization Wellington Chapter is an inspirational primer in: Wanting to Win, Ways to Win Now and Ways to Keep Winning – the secrets of Peak Performance so that winning becomes a habit.
The Senior Screenager – Werbewoche (PDF)
Interview
Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)
Kevin Roberts in Interlaken, “Do not be so comfortable!” – Werbewoche
Interview
(3 minutes 47 seconds) Saatchi & Saatchi CEO Worldwide Kevin Roberts speaks to guests at the Swiss Economic Forum in Interlaken, Switzerland, urging attendees not to get too comfortable. “You need to stay awake, increase your speed and step outside your comfort zone.” (In German)
Leica – Soul
Lovemarks Video
The film, shot in black and white and narrated in German, is a homage to the birthplace of Leica and gives a fleeting glimpse of the lives of a war photojournalist and his lover in 1955. Told from the POV of the photographer’s trustworthy Leica III, the story follows him to a conflict where his…
CCTV – Father’s Lie
Lovemarks Video
A campaign to get children to connect better with their parents.
