From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
View earlier speeches by using the 'Topic', 'Location' and 'Year' dropdown boxes or use the search box if you are looking for something specific.
An address to the World Association of Research Professionals (ESOMAR). Business has moved from the clichés of consumer focus to the realities of consumer commitment. We must develop ways to measure important human emotions like love, empathy and loyalty. The market research industry gets asked to step up to inspiration, and find ways to get past information, and find meaning.
An address to the Magazine Publishers Association of Australia. The magazine industry is under pressure. There’s no better time to step up to the challenge. Magazines are a fingertip away from a complete sensory experience. To evolve great brands to a higher level, magazines need to get local, distinctive and embrace emotion.
An address to the Australian and New Zealand Academy of Management (ANZAM) and the International Federation of Scholarly Associations of Management (IFSAM) World Congress. The complexity of global management requires a transformation in the local/global relationship. People live in the local and the action is at the edge. To achieve sustained peak performance organizations need inspirational players to create the web of cross-border relationships and a love that knows no bounds.
An address to the International Advertising Association. This new millennium demands new values and work on the most important relationship of all – Love. Love transforms a relationship from a valued connection to a passionate commitment. The sensuous sting of anise and the sweetness of rose-water syrup give the International Advertising Association some insights on long-term, emotional connections.
A speech to the Borsen Executive Breakfast. The over-analysis of customers can fragment your business vision. Companies must make the leap to love. Embracing Love and Peak Performance can arouse a long-term commitment – one based on curiosity, imagination and creativity. The Viking spirit and lasting relationships are scrutinised when Lego goes through the Lovemarker.
A speech to the International Trademark Association Symposium. Forget Brand-Aid. It’s time for brands to reinvent themselves. Making emotional connections with customers, stepping up to Lovemarks and putting emotion at the centre of relationships. Lovemarks are what great brands must become to retain their value in customer loyalty and premium pricing.
An address to the Cambridge Alumni in Management / Judge Business School. Cambridge University has centuries of world-changing stories: Newton and Darwin, Wittgenstein and Rutherford, Wordsworth and Sylvia Plath, Erasmus and Monty Python. But how well does it go through the Lovemarker?
A presentation to the CNN, Fortune and Time Global Marketing Forum. At the old spa town of Fiuggi, they’ve been bottling restorative waters for centuries. An appropriate location, therefore, to talk about revitalizing brands. The speech identifies seven peaks to head for, including: emotional rescue, age of women, the local relationships, peak performance and lovemarks.
An address to the Nature Publishing Group, no stranger to intellectual transformation – its flagship publication Nature has been thinking round corners since 1869. This speech looks at why transactions must develop into relationships; technophilia must be diverted into creativity; and the global must be transformed by the influence of the local.
An address to the 12th Annual Automotive Advertising Strategy Conference. One of the great themes of last century was the love affair with the automobile. If this huge, vitally important industry is to sustain a decades-long romance, it has to realise it is not just “moving metal”. The automotive industry must turn marques into lovemarks.
An address to the American Magazine Conference 2000. Connecting emotionally with consumers must be the number one job of agency creatives and magazine editors. Whether the headlines are fast cars, hot gossip or hard news – emotion is what keeps readers coming back for more.
An address to the Adtech Europe 2000 Conference. A provocation aimed at the dot com deadpool: several arguments in favour of television, mass marketing, building billion dollar brands, becoming a Lovemark, the Evernet, moods, brains, Xena and Maximus, research vampires, respect, trust and love.
An address to the Resource Management Law Association Conference. Ideas about: creating the conditions for peak performance; re-framing “the New Zealand story” to create a compelling national identity;· creating the right focus among all New Zealanders to elevate New Zealand to Lovemark status; taking the world on from the edge and winning!
An address to the Adtech Conference. If the internet is posed as a challenge to advertising, then emotion is the challenge for the Internet. Emotion is no longer ‘nice-to-have’ icing but the critical underpinning, the beating heart of any business whether it is operating online or offline.
