From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
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Keynote address to the Makati Business Club. The structure of global business is in flux. The next few years are going to be filled with massive opportunities all around the world. The successful companies will be a new kind of company. Optimistic, creative companies that make peak performance their goal.
An address to the Tongan Tourism Industry. Tonga has retained it’s uniqueness and vibrancy in an era when many small nations are swamped by the influences of global culture. However, it must be careful to develop tourism in a way that celebrates all that is wonderful and unique, and does not encourage a Tongan experience to become just another holiday.
A keynote address to the World Magazine Congress. Naysayers who prophesize the demise of the print media miss the point. In the Attention Economy, when all communication must strive to make an emotional connection with consumers, the narrowcast and intimate nature of the magazine will become more valuable than ever.
An address to the VISA EU Member Conference. The banking environment of the last thirty years has been obliterated. Consumers now hold the power to drive change through the choices they make. Banks must respond with a new attitude if they are not to succeed.
A keynote address to the Institute of Chartered Accountants of Scotland Annual Conference. The key to wealth creation today lies with the intangible – ideas and relationships rule supreme. Accountants have negotiated the transition to the Age of Ideas better than many other industries, but the challenges of change continue.
A speech to the European Advertising Agencies Association Conference in Budapest. Kevin Roberts’ response to an address by Mr Niall Fitzgerald, CEO of Unilever, to the 1997 EAAA conference, in which Mr Fitzgerald questioned the ability of advertising agencies to lead interactive marketing strategies. Building brand equity, says Kevin Roberts, is still the main event, and the foundation of long term business success.
An address to the American Chamber of Commerce in Shanghai. Brand China is Saatchi & Saatchi’s vision for making the “Made in China” label into a premium global brand. The latest consumer insights reveal that the Brand China values outlined in this speech match certain pervasive trends in Western consumer values.
A keynote address to the NZ Tourism Industry Association Conference. New Zealand’s tourism marketing needs to excite the global imagination with new ideas, metaphors and concepts of the nation and its people. The idea is boldly simple: New Zealand is an adventurous, innovative, creative nation because it exists on the extreme edge of Western Civilization.
An address to the Jupiter Online Advertising Forum in New York. Great advertising should build outstanding connections between consumers and brands. This gloves-off presentation to a savvy Silicon Valley / Alley audience confronts both the “cooler than cool” attitude of the start-ups and the “you ain’t a billion-dollar business yet” attitude of the establishment.
A Market Driven Perspective of Two Antarctic Futures. Antarctica, the most isolated and unspoilt place on earth, faces the prospect of a commercial future. This presentation to an audience of Antarctic opinion formers and policy makers presents a bold challenge to harness the considerable communication power of commerce to build Brand Antarctica in a way that fosters responsible attitudes among the world’s population.
An address to the Advertising Research Foundation Conference in New York. In the attention economy, the challenge for advertisers and agencies is to develop ways of communication which cut through the background noise of a crowded media environment.
An address to the Advertising Agencies Association in Auckland. A brand is the only real asset a company has. In today’s business environment, building a strong brand is the single most compelling imperative facing all companies. A brand is the critical interface between companies and consumers. In most cases, a brand is the only thing which differentiates your company’s products from those of your competitors.
