Excerpt from a P&G presentation in Venezuela on 15 August 2006.
Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire. This clip was part of a P&G presentation in Venezuela on 15 August 2006.
In this video, Kevin Roberts shares how he started his career in marketing, the challenges that are facing marketers and what keeps him inspired, motivated and excited about the future.
Kevin Roberts talks about our SuperVUCA world, Lovemarks, and the explains the importance of infusing business and love at TEDxNavigli in Milan.
Kevin Roberts, chief executive officer of Publicis Groupe SA’s Saatchi & Saatchi Worldwide, talks about marketing strategies. Roberts also discusses his book “The Lovemarks Effect: Winning in the Consumer Revolution.” He talks with Pimm Fox on Bloomberg Television’s “Taking Stock.”
As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.
Lovemarks has been around for a few years now and people are starting to ask what comes next. This clip looks at how the game changed and what the essential ingredients of a Lovemark are.
Life is full of questions, this video clip seems to point you in the right direction for success in the Consumer Revolution!
Excerpt from the Google Zeitgeist presentation in London on 21 May 2007. A seven minute journey from Attention to Attraction. This clip illustrates the path to success in the Attraction Economy – moving beyond analyzing the market to being inspired by the market. Footage includes the All Blacks Haka and a TVC for Care NZ….
Video of a presentation to Wellington City Council on 04 April 2007. Wellington, the most southerly capital on the planet, has one of the world’s great lifestyles. However, the city is falling back economically as other centers face off for capital, talent, and growth. This speech to city council management and business people aims to…
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
