The Attraction Economy
Tuesday, 15 August 2006
Excerpt from a P&G presentation in Venezuela on 15 August 2006.
Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire. This clip was part of a P&G presentation in Venezuela on 15 August 2006.