Google Zeitgeist – Attraction Economy
Monday, 21 May 2007
Excerpt from the Google Zeitgeist presentation in London on 21 May 2007.
A seven minute journey from Attention to Attraction. This clip illustrates the path to success in the Attraction Economy – moving beyond analyzing the market to being inspired by the market. Footage includes the All Blacks Haka and a TVC for Care NZ. Video courtesy of YouTube – click here to view more presentations from Google Zeitgeist 2007.