A speech to an audience of senior staff working in Turkey’s advertising and media industries.
This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
Excerpt from a P&G presentation in Venezuela on 15 August 2006. The biggest creative force in the world today is the Inspirational Consumer. Traditional marketers call them Influencers, Brand Converts, Fans. The future calls them Inspirational Consumers. This clip was part of a P&G presentation in Venezuela on 15 August 2006.
Excerpt from a P&G presentation in Venezuela on 15 August 2006. Success in the Attraction Economy belongs to those who can make emotional connections in the market. Job Number One for winning brands is to attract all consumers with great ideas that are big, simple and sustainable enough to connect and inspire. This clip was…
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Marketing is experiencing a radical shift. Consumers are in control. They connect on their own terms. The old mass marketing rules no longer apply. This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8…
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Consumers’ decisions are driven by emotion, not rational thought. Advertisers need to catch up! This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes…
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Screens are morphing. TV is becoming more game-like, mobile phones more TV-like, in-store screens more movie-like – even computer screens are easier to like. Lets use them to create a little magic! This clip was part of a Saatchi & Saatchi clients…
Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York. A six minute clip on winning in the Attraction Economy – creating loyalty beyond reason, building emotional connections, Lovemarks and sisomo. Many thanks to AdAge.com for this video footage.
