Winning the shopping challenge will be an obsession of 21st century business. The second edition of the book “Lovemarks” includes a chapter exploring the rising importance of store environments to brand marketing.
A look at why brands have run out of juice and how to pump life back into them.
All about the L-word and how to mix it with business.
An article looking at why higher education should care about Lovemarking? Created for the Lawlor Review, the premier US education marketing journal.
An interview with Alya Rayden Baradhi on Metrics, Mergers and the Middle East.
Over trademarks and don’t trust trustmarks? Go for the Lovemark. This article looks at the prescription for ailing brands.
4Front asks questions about brands and current brand management.
An article focussing on the transition from trademark to trustmark to Lovemark.
A perspective on local and global branding, and Lovemarks.
An explanation of the genesis of Lovemarks, and the implications for the future of brands.
A look at the Concorde brand and what it will take to return to its previous status as a Lovemark.
