Will Concorde’s Brand Ever Fly So High Again? – Marketing UK (PDF)
Monday, 1 January 2001
A look at the Concorde brand and what it will take to return to its previous status as a Lovemark.
Stairway To Kevin Leads To Saatchi Lair – The New Zealand Herald (PDF)
Interview
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
World Business Review Talks To Kevin Roberts – BBC World Service (Audio)
Interview
A discussion about ‘Lovemarks’, and the background to Saatchi & Saatchi’s 2002 success.
Atenciŏn a la Lovemark – IPMARK (PDF)
Interview
In its December 2002 edition ‘The Future Begins Today’, Spanish Magazine IPMARK reproduces the 2010 speech to Cambridge on near future visions.
I Love Therefore I Buy – L’Espresso (PDF)
Interview
A chat about globalization, inclusion and Lovemarks with Italian Magazine L’Espresso.
A New Sun is Rising – Associate Nederlands Adverteerders (PDF)
Interview
BVA Academy Master class students in Utrecht, near Amsterdam discover how to “transform management with inspiration, and engage both head and heart”.
Business Today Interview – BBC World (Video)
Interview
The BBC’s Quentin Somerville talks about Love, leadership and maintaining growth.
In the Name of Love – Anuncios (PDF)
Interview
An article published in the Spanish marketing magazine Anuncios about love, respect and the quest to inspire.
I Believe Business is Sexy and Fun – The Times (PDF)
Interview
An article for The Times about guiding MBA students at Cambridge University’s Judge Institute.
Saatchi’s Man in Black Blasts ‘Abominable No-men’ – The Independent (PDF)
Interview
An interview with Leo Lewis before the World Research Association conference in Barcelona.
Falling In Lovemark – Ad News Magazine (PDF)
Interview
A look at how business is reacting to the highest emotion – Love.
