Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
The Attraction Economy is hot news for Italy. The most powerful attraction is not ‘like’ or ‘really like’. It’s love. Not air-kissing Hollywood love. Smoldering Italian love.
How do you get to be the head of one of the world’s biggest advertising agencies? The title for this article hints at the answer.
An assessment of the screen age and sisomo with Brett Channer, CEO at Saatchi and Saatchi Toronto.
An interview uncovering a unique approach to leading 7000 of the most creative people on the planet, pondering themes of influence, creativity, antagonism and making the world a better place for everyone.
The dominant interface of the future is the screen. When in front of a screen, people can either lean back or lean forward. You have to engage people emotionally so they can lean in and get involved.
The days of consumers passively accepting whatever is put in front of them have gone. The new consumer wants to be attracted by involving experiences that entertain and speak from the heart.
Roll the dice and take a risk. The unlived life is not worth living. Give in to spontaneous recklessness and take a change. Success is won through risk, not complacency.
Lisa Lockwood from Women’s Wear Daily looks at turning fashion labels into Lovemarks. The future of fashion is in Irresistibility.
Sisomo brings technology and emotion together into a single package. Consumers are no longer being asked to pay attention: the new economy is about attraction. Without emotional currency in the Attraction Economy, you’re wallpaper.
Marco van Hout gets intimate in a personal interview looking at the qualities of emotional design, and few Lovemark secrets.
