Getting Emotional with Kevin Roberts – Design Emotion (PDF)

Tuesday, 18 October 2005


Marco van Hout gets intimate in a personal interview looking at the qualities of emotional design, and few Lovemark secrets.

Related Files

Kevin Roberts & Renzo Rosso – Fifty (PDF)


“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”