Marketing In The Screen Age – Emerce (PDF)

Thursday, 1 June 2006

Gone are the days of the consumer as an obedient servant.  The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation.

Related Files

Kevin Roberts in America – Campaign (PDF)


A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.