Forming Emotional Attachments with Brands – WJXT Channel 4 (Video)

Sunday, 4 April 2004

A chat with Jacksonville’s Channel 4 Morning Show presenter Bruce Hamilton about the new book and the development of emotional attachments with Brands.

Age of Inclusion – L’Espresso (PDF)


This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion.