More City Marketing Needed – Il Sole 24 Ore (PDF)

Wednesday, 15 July 2009

Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”

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Kevin Roberts & Renzo Rosso – Fifty (PDF)

Interview

“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”