Co-opetition Rules Okay – L’Espresso (PDF)
Thursday, 18 August 2005
Co-operation or competition? They’re both necessary, and having one without the other can only result in problems. Co-opetition is the new way to interact in the Consumer Republic.
Porto Business School Grand Conference Analyzes the Leadership of the Future on February 2
Interview
The Porto Business School organizes the 6th edition of the Porto Business School Grand Conference on February 2 at the Casa da Música (Porto). Kevin Roberts, chairman of Saatchi & Saatchi and author of the renowned book ‘Lovemarks the future beyond brands’ will hold a session called ‘Unparalleled: Leadership in The Age of Now’.
Good Stories Sell
Interview
According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.
Claiming Our Humanity in a Digital Age: Big Questions in Vienna
Interview
What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.
Big Data and Smart Data: Return to Emotion Marketing and Confidence
Interview
Kevin Roberts, Chairman of Saatchi & Saatchi emphasizes the importance of emotion in marketing in today’s data driven world. Big data needs big love.
Professor Sir Cary Cooper: “What A Week For Wellbeing!”
Interview
“I guess the thing I enjoyed most about the Good Day At Work Conversation 2015 was getting the chance to see Kevin talk,” says Professor Sir Cary Cooper. Kevin Roberts, Chief Executive of global communications firm Saatchi & Saatchi is a good friend of Cary’s, and agreed to speak at this year’s event as a…
Let’s Talk About Health and Wellbeing
Interview
A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.
In the Digital Age, it’s All About the Permanent Brand
Interview
When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…
Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper
Interview
The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…
Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper
Interview
The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…
Create Brands That Transcend Marketing 3.0
Interview
Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.
