Winning the shopping challenge will be an obsession of 21st century business. The second edition of the book “Lovemarks” includes a chapter exploring the rising importance of store environments to brand marketing.
London correspondent Lisa Owen explores the concept of Lovemarks and attends the London launch of the book Lovemarks: The Future Beyond Brands.
Turkish newspaper Sabah ‘Says Goodbye to Brands’ in its monthly Business magazine.
An interview with 9 News Business reporter Gregg Moss about the new book Lovemarks: The Future Beyond Brands and how brands have become an integral part of our cultural fabric.
John Gapper reviews the book Lovemarks: The Future Beyond Brands, and discusses exclusivity and emotional involvement.
Eric Pfanner calls by the London International Book Fair to review the new book Lovemarks: The Future Beyond Brands
Business Today’s Nigel Cassidy ventures to the London International Book Fair to review the book Lovemarks: The Future Beyond Brands.
A Sunday Tribune article about Lovemarks and the need to foster a “capitalism of inclusion”.
A discussion with Raymond Snoddy about consumers, the future beyond branding and whether The Times newspaper has enough emotional appeal to be a ‘Lovemark’.
An article published in the Spanish Newspaper ‘El Pais’ about simplicity, partnerships and Lovemarks – brands that inspire loyalty beyond reason.
Italian magazine ‘Economy’ looks at the Lovemark concept and the rise of one of noblest names in world advertising – Saatchi & Saatchi.