At this year’s US Direct Marketing Association &THEN there was a lot of talk about data-driven marketing. Kevin Roberts, chairman Saatchi & Saatchi emphasized that marketers need to appeal to people’s emotions as well rather than just analysing data.
The Porto Business School organizes the 6th edition of the Porto Business School Grand Conference on February 2 at the Casa da Música (Porto). Kevin Roberts, chairman of Saatchi & Saatchi and author of the renowned book ‘Lovemarks the future beyond brands’ will hold a session called ‘Unparalleled: Leadership in The Age of Now’.
According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.
What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.
Kevin Roberts, Chairman of Saatchi & Saatchi emphasizes the importance of emotion in marketing in today’s data driven world. Big data needs big love.
“I guess the thing I enjoyed most about the Good Day At Work Conversation 2015 was getting the chance to see Kevin talk,” says Professor Sir Cary Cooper. Kevin Roberts, Chief Executive of global communications firm Saatchi & Saatchi is a good friend of Cary’s, and agreed to speak at this year’s event as a…
A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.
When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…
The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…
The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…
Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.
