Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.
Interview with Kevin Roberts in the AFR: “It’s clear that the rest of 2009 will be tough for the media and ad industries… There won’t be a lift in 2010… We’re preparing for another year of Winning Ugly Together.”
An article by Kevin Roberts in this week’s AdAge: “I’m a radical optimist – in times like these, there’s nothing else to be. Instead of more analysis of what’s gone wrong and who’s to blame, I want to talk about winning.”
Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.
When Kevin Roberts, CEO of the worldwide Saatchi & Saatchi advertising group, talks of “winning ugly”, he’s not just talking about business. Interview by South African publication, the Financial Mail.
The American University in Dubai (AUD) hosted Kevin Roberts as part of an ongoing plan to expose the students to the working world, and to better prepare them for their own future careers.
Kevin Roberts, believes that winning ugly together is key to business survival. The wisecracking Roberts was in South Africa this week as the keynote speaker for Tony Koenderman’s AdReview Awards.
More than any time in history, it’s a kid’s world. Young people today have never been more wired or mediated. Here are ten ideas on how to connect with this new generation. Written by Kevin Roberts.
Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)
Interview with Kevin Roberts, worldwide CEO of Saatchi & Saatchi on the power of strong brands. (Flemish with English translation)
Juggling work and life
