Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.
Fast Company presents the latest thinking on brand evolution: Lovemarks
Web advertising and dotcoms get a blast at the Ad:Tech Conference in San Francisco.
Hire on passion, give autonomy, cut bureaucracy, bosses shouldn’t try to be messiahs – stories from the annals of peak performance.
“People will contribute better if you praise them, not kick their butt” and other wisdom from a comprehensive profile in the magazine for chartered accountants.
An article in the New Zealand Herald regarding the Outstanding Advertising Agency Executive award.
Australia’s leading news magazine reports the world’s leading sports organizations hold the secret to running successful companies.
An invigorating conversation about Saatchi & Saatchi getting paid for ideas, language, art, travel and sport.
Emotion, passion and ideas are what clients need from creative agencies, and no one else in the supplier mix is capable of providing these essentials.
Where do ideas come from? From meetings? Plane rides? Not likely. A wide ride through creativity, music, putting the feet up on the desk.
“We’re going to avoid terror. At Saatchi & Saatchi we’re doing it through love, affection, confidence, belief, motivation and inspiration.”
