Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.
An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.
2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect.
Holiday Shopping Trends in the U.S.
The Lovemarks Effect, Toyota and CNBC’s new website.
Tracking the rise of large cities in the world, this column for Italy’s L’Espresso magazine Kevin Roberts looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world.
New Trends in Marketing
The Lovemarks Effect and the evolution of the Lovemarks concept.
The Lovemarks Effect
A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.
