Archive Site 1997–2016
Kevin Roberts
Delegates told: ‘Think Local, Go Global’ – Arab Ad Magazine (PDF)
Interview
Delegates at the International Advertising Association World Congress in Beirut are told to ‘open up to inspiration’.
Guinness – Poem
Lovemarks Video
This inspirational spot oozes mystery. A vision in one word. Believe.
Total Eclipse of the Heart
Speech
An address to the International Advertising Association. This new millennium demands new values and work on the most important relationship of all – Love. Love transforms a relationship from a valued connection to a passionate commitment. The sensuous sting of anise and the sweetness of rose-water syrup give the International Advertising Association some insights on long-term, emotional connections.
Love is in the Air – Borsen Executive Breakfast
Speech
A speech to the Borsen Executive Breakfast. The over-analysis of customers can fragment your business vision. Companies must make the leap to love. Embracing Love and Peak Performance can arouse a long-term commitment – one based on curiosity, imagination and creativity. The Viking spirit and lasting relationships are scrutinised when Lego goes through the Lovemarker.
Send Lawyers, Guns and Money
Speech
A speech to the International Trademark Association Symposium. Forget Brand-Aid. It’s time for brands to reinvent themselves. Making emotional connections with customers, stepping up to Lovemarks and putting emotion at the centre of relationships. Lovemarks are what great brands must become to retain their value in customer loyalty and premium pricing.
Running on Empty – Media and Marketing Europe (PDF)
Interview
A look at why brands have run out of juice and how to pump life back into them.
What’s Love Got To Do With It? – Fortune (PDF)
Interview
All about the L-word and how to mix it with business.
Buzz on Branding – The Lawlor Review (PDF)
Interview
An article looking at why higher education should care about Lovemarking? Created for the Lawlor Review, the premier US education marketing journal.
CEO Ignites IAA, ‘Top Marks for Kevin’ – Arab Ad Magazine (PDF)
Interview
An interview with Alya Rayden Baradhi on Metrics, Mergers and the Middle East.
What the World Needs Now
Speech
An address to the Cambridge Alumni in Management / Judge Business School. Cambridge University has centuries of world-changing stories: Newton and Darwin, Wittgenstein and Rutherford, Wordsworth and Sylvia Plath, Erasmus and Monty Python. But how well does it go through the Lovemarker?
Love That Brand – Panorama Air NZ (PDF)
Interview
Over trademarks and don’t trust trustmarks? Go for the Lovemark. This article looks at the prescription for ailing brands.
After the Flood
Speech
A presentation to the CNN, Fortune and Time Global Marketing Forum. At the old spa town of Fiuggi, they’ve been bottling restorative waters for centuries. An appropriate location, therefore, to talk about revitalizing brands. The speech identifies seven peaks to head for, including: emotional rescue, age of women, the local relationships, peak performance and lovemarks.
Transactions to Relationships, Brands to Lovemarks – 4Front (PDF)
Interview
4Front asks questions about brands and current brand management.
Thinking Round Corners
Speech
An address to the Nature Publishing Group, no stranger to intellectual transformation – its flagship publication Nature has been thinking round corners since 1869. This speech looks at why transactions must develop into relationships; technophilia must be diverted into creativity; and the global must be transformed by the influence of the local.
