Archive Site 1997–2016
Kevin Roberts
Atenciŏn a la Lovemark – IPMARK (PDF)
Interview
In its December 2002 edition ‘The Future Begins Today’, Spanish Magazine IPMARK reproduces the 2010 speech to Cambridge on near future visions.
I Love Therefore I Buy – L’Espresso (PDF)
Interview
A chat about globalization, inclusion and Lovemarks with Italian Magazine L’Espresso.
Rising Sun
Speech
An address to the Netherlands Association of Advertisers. Emotion is the rising sun in branding. Ideas, conviction and passion can lead to massive opportunities. Amsterdam Ad-folk get a week’s worth of ideas for connecting in the new reality.
A New Sun is Rising – Associate Nederlands Adverteerders (PDF)
Interview
BVA Academy Master class students in Utrecht, near Amsterdam discover how to “transform management with inspiration, and engage both head and heart”.
Business Today Interview – BBC World (Video)
Interview
The BBC’s Quentin Somerville talks about Love, leadership and maintaining growth.
Paint It Black
Speech
An address to the Color Marketing Group Annual Conference. The man in black takes his paint brush to the rainbow at the Color Marketing Group’s Fall International Conference. A new spectrum coloring where we are and where we have to get to. Paint brands beige. Paint emotion purple. Paint love gold. Paint Lovemarks red. Paint colour white. Paint the edge silver. Take a step back. Black attack!
In the Name of Love – Anuncios (PDF)
Interview
An article published in the Spanish marketing magazine Anuncios about love, respect and the quest to inspire.
I Believe Business is Sexy and Fun – The Times (PDF)
Interview
An article for The Times about guiding MBA students at Cambridge University’s Judge Institute.
Saatchi’s Man in Black Blasts ‘Abominable No-men’ – The Independent (PDF)
Interview
An interview with Leo Lewis before the World Research Association conference in Barcelona.
2010 – Near Future Visions
Speech
An address to the Cambridge Alumni in Management / Judge Business School. The intersection between the public and private sphere is game-breaking territory. The optimistic power of ideas can change the world for the better. Through opportunities, business has the power to deliver self-esteem. We need to develop attitude, use the market, negotiate and invite love back into business.
Stop! In the Name of Love
Speech
An address to the World Association of Research Professionals (ESOMAR). Business has moved from the clichés of consumer focus to the realities of consumer commitment. We must develop ways to measure important human emotions like love, empathy and loyalty. The market research industry gets asked to step up to inspiration, and find ways to get past information, and find meaning.
Falling In Lovemark – Ad News Magazine (PDF)
Interview
A look at how business is reacting to the highest emotion – Love.
Nothing’s Gonna Stop us Now!
Speech
An address to the Magazine Publishers Association of Australia. The magazine industry is under pressure. There’s no better time to step up to the challenge. Magazines are a fingertip away from a complete sensory experience. To evolve great brands to a higher level, magazines need to get local, distinctive and embrace emotion.
A New World
Speech
An address to the Australian and New Zealand Academy of Management (ANZAM) and the International Federation of Scholarly Associations of Management (IFSAM) World Congress. The complexity of global management requires a transformation in the local/global relationship. People live in the local and the action is at the edge. To achieve sustained peak performance organizations need inspirational players to create the web of cross-border relationships and a love that knows no bounds.
