Archive Site 1997–2016
Kevin Roberts
The Cultural Fabric of Brands – 9 News Daybreak (Video)
Interview
An interview with 9 News Business reporter Gregg Moss about the new book Lovemarks: The Future Beyond Brands and how brands have become an integral part of our cultural fabric.
Turning a Brand Into an Object of Love – Financial Times (PDF)
Interview
John Gapper reviews the book Lovemarks: The Future Beyond Brands, and discusses exclusivity and emotional involvement.
Winning Hearts of Consumers – International Herald Tribune (PDF)
Interview
Eric Pfanner calls by the London International Book Fair to review the new book Lovemarks: The Future Beyond Brands
Touch Me
Speech
A keynote address at the Greek Effie Hella Awards 2004. In fragile times, how can advertising sustain business, communicate worthy ideas and unlock innovations that improve lives and engage people’s emotions? Four ideas that create vital links between producers and consumers.
Power to Believe
Speech
An address to the ATKearney Global Business Policy Council. The ATKearney Global Business Policy Council meets regularly to advance issues shaping the future. This members presentation in Miami picks up the topic of Success within the Double Bottom Line, and runs with it.
The Future of Brands – BBC News, Business Today (Video)
Interview
Business Today’s Nigel Cassidy ventures to the London International Book Fair to review the book Lovemarks: The Future Beyond Brands.
Brand New Gospel of the Man in Black – Sunday Tribune (PDF)
Interview
A Sunday Tribune article about Lovemarks and the need to foster a “capitalism of inclusion”.
You Ain’t Seen Nothin’ Yet
Speech
An address to students and staff at the University of Limerick. Success in the real world of business is supported by the quality of your education. It is decided by what you learn when you dig into yourself. How to become a leading inspirational player in tomorrow’s world? Six ideas that go to the next level of human possibility. Ideas that will shape the vision of business over the next two or three decades. Ideas that prove – you ain’t see nothing yet.
Spirit Dance
Speech
An address to the Waikato Management School Sustainable Enterprise Symposium. Opening thoughts, ideas, inspirations and directions. Here’s an early presentation linking personal passions, professional practice, local imperatives and academic affiliations.
Edge of the World
Speech
A careers presentation to the Waikato Management School in Hamilton, NZ. What we do in life echoes through eternity. Business is a gladiatorial career choice. It is the engine of human progress. For power to touch and transform lives, no career track comes close. Kevin Roberts takes school-leavers and families on a journey through and beyond Waikato Management School. From Dream to Reality. From Edge to Centre.
Love Is All You Need, Says Head Of Saatchi – The Times (PDF)
Interview
A discussion with Raymond Snoddy about consumers, the future beyond branding and whether The Times newspaper has enough emotional appeal to be a ‘Lovemark’.
We Do Not Want To Be No.1 In Advertising – El Pais (PDF)
Interview
An article published in the Spanish Newspaper ‘El Pais’ about simplicity, partnerships and Lovemarks – brands that inspire loyalty beyond reason.
The Ad Man Who Sells Emotions – Italia Economy (PDF)
Interview
Italian magazine ‘Economy’ looks at the Lovemark concept and the rise of one of noblest names in world advertising – Saatchi & Saatchi.
Freedom Train
Speech
An address to the Tuck Academy of Management Symposium: ‘Why Smart Executives Fail’. Smart executives have a new job – turning their organization into a Lovemark. A Saatchi & Saatchi case-study on transformative leadership. This presentation explores the power of language and tells the story of Saatchi & Saatchi’s turn around. Through freedom and inspiration, ‘nothing is impossible’.
