A report on the crusade to convince clients and colleagues that in a viciously competitive marketplace, Love is not a flaky concept – it’s a realistic profit driver for the 21st Century.
A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future. As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.
An Ideas Leadership presentation in Barcelona. The more things change, the more they stay the same. In this mid-year ideas gaze, Kevin Roberts reverse-engineers value-add back from its new-century power source, the consumer. Won in the heart. Touched through sense. Experienced In Store. Found Online. Engaged On Screen. The conclusion? Value remains in ideas, story and interface, not in format and execution. But the possibilities for enterprise to add value to the human condition are now virtually and virally explosive.
Digital video recorders such as Tivo have the potential to push advertising into a new creative renaissance. However, the 30-second TVC will never die, “It has to become desirable and watchable”.
There is significant revenue potential in the “triple bottom line”, which aims to have companies act more transparently and responsibly about their environmental and social impact – not just the balance sheet.
A discussion with Pat Kiernan and Ali Velshi of CNN’s The Money Gang about Lovemarks and the market performance of companies that have achieved Lovemark status.
Simon Canning believes that the book Lovemarks: The Future Beyond Brands, is not a marketing manual, but a philosophical challenge for companies to change the world on a social scale.
Valerie Seckler from fashion, beauty and retail magazine Womens Wear Daily reviews the new book and the notion that consumers identify with brands largely through emotion.
An interview with Italian magazine L’Espresso about the ideas behind the new book Lovemarks: The Future Beyond Brands.
Advertising CEOs present optimistic and challenging forecasts for the industry at the annual Management Conference of the American Association of Advertising Agencies, in Miami.
An interview with Francesca Newland about ‘style, experience and understanding’ for Campaign Magazine’s weekly Q&A with industry leaders.
A chat with Jacksonville’s Channel 4 Morning Show presenter Bruce Hamilton about the new book and the development of emotional attachments with Brands.
London correspondent Lisa Owen explores the concept of Lovemarks and attends the London launch of the book Lovemarks: The Future Beyond Brands.
Turkish newspaper Sabah ‘Says Goodbye to Brands’ in its monthly Business magazine.