A speech made at the Expo for Marketing and Brand Building: As the mass market vanishes, marketing is entering a brave new world. Where consumers rule. Where emotion delivers. Top brand marketers get a long view of the future beyond brands. Loyalty now lies beyond reason. The challenge is to weave what’s wild and true. To create and perpetuate Lovemarks.
An address to Dartmouth’s Tuck School of Business. MBAs from a top U.S. business school get 10 fast tracks to success. Think with your heart. Look beyond brands. Dance with Einstein. Start a family. Head to the Edge. Act Local, Go Global. Unleash Paradox. Read Shakespeare. Be an Inspirational Player. Make the World a Better Place.
An address to the Association of National Advertisers’ Annual Conference in Naples, Florida. People don’t park their emotions outside the marketplace. They put them in the driver’s seat. An exploration of the power of ideas. A challenge to inspire amazing actions and inclusive outcomes. A call to producers and retailers, researchers and marketers to move beyond brands to Lovemarks.
This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion.
A Lovemarks address to Borders Westwood Bookstore. California sun and Hollywood heat have generated a hothouse of Inspirational Consumers. Booklovers and loyal Lovemarkers turned up at Borders Westwood bookstore for the speech and a chance to win a brand-new Toyota Prius.