Walmart – Greenlight A Vet

Veterans Day is just around the corner, and we could not be more excited for our latest work with Walmart, Greenlight-A-Vet. America’s veterans are some of our nation’s bravest, hardest-working men and women. However, it’s hard to show them the appreciation they deserve when, back home and out of uniform, they’re more camouflaged than ever. Greenlight-A-Vet is a campaign to establish visible national support for our veterans by changing one light to green.

How to Get Involved:

Change one light to green in a visible location-on your porch, in your home, or at your office-and keep it glowing every day as a symbol of appreciation and support for our veterans. Then, share your support by taking a picture of your green light and posting it using the hashtag #greenlightavet.
Also, join us in NYC on November 11th in participating in the NYC Veterans Day parade!

Mount Franklin – The Nation's Hydration

Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball.

The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.

Advertiser: Coca-Cola Amatil
Simon Edgar: Director – Marketing & Strategy
Victoria Fraser: Group Marketing Manager CCA Brands
Anne Joly: Marketing Manager Still and Lightly Sparkling
Kara Morrow: Senior Brand Manager Mount Franklin Still
Vince Lichaa: Assistant Brand Manager Mount Franklin

Creative Agency: Saatchi & Saatchi NZ
Corey Chalmers and Guy Roberts: Executive Creative Directors
Jane Oak: Head of Content
Paul Wilson: General Manager
Lucy Sparks: Account Director Murray Streets: Director of Strategy
Neville Stevenson: Art Director
Stefan Coory (Blockhead): VFX Supervisor Shane Taipari (Franklin Rd): Audio Production Jonathan Dreyfus: Composer

Production Company: Finch
Nick Ball: Director
Karen Bryson: Exec. Producer
Helen Morahan: Producer
Geoffrey Simpson: Director of Photography
Andrew Thompson (Method): Editor

Cheerios – Grandpa

Cheerios’ Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone Matt Smukler directs another winner.

Client: Cheerios
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Toyota – Auris

With a nation-wide campaign in Germany, Toyota is launching its flagship in the C segment – the new Auris.

Scenes of a happy bromance: two friends, a road trip through magnificent landscapes and the joy of sharing an unforgettable experience. That’s the focal point of the new Toyota spot with the familiar buddies Jan-Josef Liefers and Axel Prahl. They are enjoying a relaxing drive in the mountains and are having fun without the need to exchange many words. Their playful ease is contagious. As the viewer, you find yourself imagining what it would be like to do the same thing with your own friends. But suddenly, the trip comes to an abrupt and dangerous end directly behind a serpentine curve. They are saved by another ‘friend’ on this road trip – the new Toyota Auris.

In the continuation of the campaign ‘A car like a friend’, the famous German actors Liefers and Prahl once again act as ambassadors for Toyota: this time, it’s for the freshly launched Toyota Auris. The two actors successfully highlight the Toyota brand values of ‘innovation’ and ‘reliability’. Saatchi & Saatchi Germany is responsible for the campaign.

“Liefers and Prahl are extremely authentic as testimonials for ‘friendship’. And that’s how we want the audience to see the new Toyota Auris: as a friend who is always there for you,” says Alexander Reiss, ECD at Saatchi & Saatchi. “While we communicated more general brand topics with the last road trip in May, we are now addressing the audience on a product level with safety features like Toyota Safety Sense or the reversing camera to demonstrate why the new Auris is a car like a friend,” continues Reiss.

Viewers experienced this for the first time on the 21st of September: in 30-second TV spots on channels with a high reach like RTL, SAT1, PRO7 and ARD as well as online as a pre-roll and on the Toyota websites. The film will continue in additional 60-second spots at cinemas and through social media.

Furthermore, large-format print ads and an 8-page insert in trade and consumer magazines like Auto Bild, Auto Motor Sport and Auto Test increase awareness of the new model. The campaign is accompanied by an extensive banner campaign, microsites, social media measures and a strategic communication concept for dealerships.

The Saatchi & Saatchi network has been creating global communication strategies for Toyota for 30 years. The campaigns developed and implemented in Germany include several ads with the actors Jan-Josef Liefers and Axel Prahl as well as the Aygo X-cite campaign with DJ Robin Schulz.

The 60-second ad is available under the following link: 

Resort World Manila – Cinema Roulette

She was expecting a casual movie night at Resorts World Manila’s Newport Cinemas. Instead, this woman ended up winning P1,000,000.00.

Cinema Roulette was a stunt created by Ace Saatchi & Saatchi, where movie-goers were surprised with a chance to win the huge cash prize. The entire cinema was dressed as a large roulette table. Before the movie began, the screen revealed the roulette wheel, and everyone’s seat number was included as a bet. Excitement filled the room when the ball began to spin and the winning moment was priceless.

This is the second leg of Resort’s World “World of Luck” series. Previously, a woman dining in a restaurant opened a fortune cookie which also granted her a million-peso reward. What could Resorts World and Ace Saatchi & Saatchi be planning next?

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Electrolux – Mothers Day

Lovemarks Video

F/nazca Saatchi & Saatchi for Electrolux in Brazil. A daughter is moving away from home. The empty nest effect is already taking her mom’s heart. And the best present ever. Agency: F/Nazca Saatchi & Saatchi Client: Electrolux Product: Electrolux Title: Best Mother’s Day Present Executive Creative Director: Fabio Fernandes | Eduardo Lima Creative Director: Theo…

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Leica – 100

Lovemarks Video

Leica took the camera out of the studio and placed it into real life. To celebrate the German brand’s 100 year anniversary and to demonstrate it’s influence on the history of photography, we are shown 35 iconic photographs and reminded that even the ones that weren’t taken with a Leica, were taken because of a…

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Toyota Hilux – Unbreakable

Lovemarks Video

New work highlights the fact that the unbreakable Hilux deserves an equally unbreakable driver… Sydney – Saatchi & Saatchi Australia’s latest campaign for Toyota Hilux. Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux. Saatchi & Saatchi ECD Mike Spirkovski…

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VH1 – I Will Survive

Lovemarks Video

The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could…

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Coordown – Dear Future Mom

Lovemarks Video

Milan – For the third year in a row, Saatchi & Saatchi Italy has developed a campaign for CoorDown on the occasion of the World Down Syndrome Day, which will be celebrated on March 21st. The chosen theme for World Down Syndrome Day this year is the right to happiness and well-being of people with Down…

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Walmart – I Am Factory

Lovemarks Video

It’s time to get back to what America does best in this new ad from Walmart pledging to return manufacturing jobs to the U.S. Showing scenes of men and women at work in their factories, Walmart promise to build things, build families and build dreams.

Samsonite – Versus Gravity

Lovemarks Video

Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos. At the forefront of their market for over 100 years, they have a long history of rigorous and unique quality testing methods. To…

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Cheerios – Gracie

Lovemarks Video

Notice anything familiar about this family? Cheerio’s have brought back the mother, father and daughter from last year’s ‘Just Checking’ campaign with some exciting news. Using a Cheerio to illustrate each family member, Dad adds a fourth Cheerio to explain to Gracie that she is going to be a big sister. Gracie then adds a…

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Duracell – Trust Your Power

Lovemarks Video

When the world tells you “no”, you have two options. You can roll over and quit – or you can trust your power. Seattle Seahawks’ Derrick Coleman has been deaf since he was three years old. When people told him this would prevent him from becoming an NFL player, his response was, “I’ve been deaf…

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Beldent – Almost Identical

Lovemarks Video

There’s an age-old social stigma that chewing gum gives a bad impression. But is this true? Beldent challenges this myth using an innovative real-life experiment starring five sets of identical twins. On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent created an installation called “Almost Identical”. The twins were the art…

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