Pampers – Pooface

‘Pooface’ is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo.

From the initial build up, to the moment itself, right to those moments of ecstatic relief that follow, the film encapsulates all the weird, wonderful, adorable and funny poofaces babies pull when they’re doing their business.

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Leica – 100

Lovemarks Video

Leica took the camera out of the studio and placed it into real life. To celebrate the German brand’s 100 year anniversary and to demonstrate it’s influence on the history of photography, we are shown 35 iconic photographs and reminded that even the ones that weren’t taken with a Leica, were taken because of a…

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Toyota Hilux – Unbreakable

Lovemarks Video

New work highlights the fact that the unbreakable Hilux deserves an equally unbreakable driver… Sydney – Saatchi & Saatchi Australia’s latest campaign for Toyota Hilux. Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux. Saatchi & Saatchi ECD Mike Spirkovski…

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VH1 – I Will Survive

Lovemarks Video

The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could…

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Coordown – Dear Future Mom

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Milan – For the third year in a row, Saatchi & Saatchi Italy has developed a campaign for CoorDown on the occasion of the World Down Syndrome Day, which will be celebrated on March 21st. The chosen theme for World Down Syndrome Day this year is the right to happiness and well-being of people with Down…

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Walmart – I Am Factory

Lovemarks Video

It’s time to get back to what America does best in this new ad from Walmart pledging to return manufacturing jobs to the U.S. Showing scenes of men and women at work in their factories, Walmart promise to build things, build families and build dreams.

Samsonite – Versus Gravity

Lovemarks Video

Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos. At the forefront of their market for over 100 years, they have a long history of rigorous and unique quality testing methods. To…

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Cheerios – Gracie

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Notice anything familiar about this family? Cheerio’s have brought back the mother, father and daughter from last year’s ‘Just Checking’ campaign with some exciting news. Using a Cheerio to illustrate each family member, Dad adds a fourth Cheerio to explain to Gracie that she is going to be a big sister. Gracie then adds a…

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