Mount Franklin – The Nation’s Hydration
Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball.
The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.
Advertiser: Coca-Cola Amatil
Simon Edgar: Director – Marketing & Strategy
Victoria Fraser: Group Marketing Manager CCA Brands
Anne Joly: Marketing Manager Still and Lightly Sparkling
Kara Morrow: Senior Brand Manager Mount Franklin Still
Vince Lichaa: Assistant Brand Manager Mount Franklin
Creative Agency: Saatchi & Saatchi NZ
Corey Chalmers and Guy Roberts: Executive Creative Directors
Jane Oak: Head of Content
Paul Wilson: General Manager
Lucy Sparks: Account Director Murray Streets: Director of Strategy
Neville Stevenson: Art Director
Stefan Coory (Blockhead): VFX Supervisor Shane Taipari (Franklin Rd): Audio Production Jonathan Dreyfus: Composer
Production Company: Finch
Nick Ball: Director
Karen Bryson: Exec. Producer
Helen Morahan: Producer
Geoffrey Simpson: Director of Photography
Andrew Thompson (Method): Editor
