From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
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Extraordinary upheavals throw up extraordinary risks, problems and of course opportunities. In Kevin Roberts’ recent address at the Expomanagement conference in Buenos Aires, he talks about creativity, optimism and Argentina’s role in the new world of ideas.
Kevin Roberts’ lecture at Syracuse University looks at the concept of brand loyalty, the importance of positive attitudes and the meaning of True Blue. Kevin explains that “these are times for emotional toughness. We have to push new limits and conjure new positions that take our emotions to places they haven’t been before”.
Some of the most innovative ideas are generated during tough times. Kevin Roberts Presentation at the Insider’s Creative Forum in Manchester, focuses on five ideas to help transform MediaCity UK into a Lovemark and a creative hub. Kevin reiterates the importance of the creative community as a powerful tool against the current economic slowdown.
We’re moving from limits to possibilities. This speech from the AUT – Idealog Innovation Series highlights how FREDA can transform companies, even in difficult times. Kevin talks about his experiences with Toyota, as well as his thoughts on the foundations and tactics for success and growth.
Back in the day, brands were in control. Today, they’re not. The Consumer is Boss and she wants ideas, inspiration and dreams. In this speech at the Televisa Conference in Mexico City, Kevin Roberts demonstrates how ideas will be the currency of the future and uses Lovemarks, Sisomo, and Flow to guide his argument.
Roberts believes we need to reinvent the advertising industry to win in the 21st century. In this address to Dubai advertisers and marketers, he looks far beyond the horizon and shares his ideas on how to deliver transformation. A passionate advocate of consumers, ideas and creativity, he champions the idea of Lovemarks as the future beyond brands and beyond advertising.
HSM’s World Business Forum in Milan brings together business leaders and executives from throughout Germany and Italy. This presentation looks into ideas behind the new role of business, Lovemarks and the Attraction Economy.
A presentation to the 7th Annual Emerging Trends in Retailing Conference in Fayetteville, USA. Retailers are central to the sustainability journey because they touch shoppers. It’s not enough to be responsible, retailers have to become inspirational. This speech covers the different dimensions of sustainability and ideas to get started with.
A speech to the U.S. Women Presidents’ Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.
A speech to the U.S. Women Presidents’ Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.
When you’re talking about tough tasks, marketing to under 20-year-olds is right up there. It’s time for technology, social networks and a large dollop of the ‘cool’ factor. This presentation made at the Youth Marketing Mega Event offers seven ideas to stand out from the crowd.
Every year France’s Méribel Ad Festival attracts hundreds of advertising clients, producers, directors and media representatives to celebrate the best work within the industry. This keynote speech made during the 2006 Festival looks at winning in the world of sisomo.
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
A keynote address to the Food & Beverage Summit in Montreux, Switzerland. This speech focuses on retail and consumer relationships, and links in to the work of Saatchi X. Believe in Love offers seven ideas to help the food and beverage industry to move forward in the 21st century.
