The Consumer is Boss L’Espresso (PDF)
Interview
2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.
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2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect.
Holiday Shopping Trends in the U.S.
The Lovemarks Effect, Toyota and CNBC’s new website.
Tracking the rise of large cities in the world, this column for Italy’s L’Espresso magazine Kevin Roberts looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world.
New Trends in Marketing
The Lovemarks Effect and the evolution of the Lovemarks concept.
The Lovemarks Effect
A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.
A story by Melissa Stokes from New Zealand’s One News looking at some big plans and big ideas for the game of rugby in the USA.
A great discussion about the Lovemarks Effect book, USA Rugby, Mary Quant, branding and life. The discussion is led by industry connector and cognoscenti Susan Bratton. This clip also includes an interview with venture capitalist Heidi Roizen.
The challenge is to create advertising that inspires loyalty beyond reason. In other words, make the consumer fall in love.
An interview with Jonah Bloom, Editor of Ad Age. Bloom tells how Lovemarks: The Future Beyond Brands played a pivotal role in Saatchi’s $430 million JC Penney ad account win. This audio interview uncovers the behind-the-scenes intrigue of that account move, Bloom conceding that “Mr Roberts may have showed us all a thing or two”.
The most creative minds, some of the biggest clients, a cabinet full of awards – Steve Coomber from the CEO Journal quizzes the man at the helm of ‘the ideas company’, Saatchi & Saatchi.