The Consumer is Boss
Thursday, 8 June 2006
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
Marketing is experiencing a radical shift. Consumers are in control. They connect on their own terms. The old mass marketing rules no longer apply. This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes All Blacks new Haka.