USA Rugby – TVNZ’s Close Up
Wednesday, 7 February 2007
New Zealand’s TV One Close Up programme looks into the idea of making rugby a commercially viable sport in the United States. Footage courtesy of tvnz.co.nz.
Black Beauty – NZ Listener (PDF)
Interview
An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.
The Consumer is Boss L’Espresso (PDF)
Interview
2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
New-Business Development Tool Masquerading as a Book – Advertising Age
Interview
A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect.
Holiday Shopping Trends in the US – CBS News Sunday Morning (Video)
Interview
Holiday Shopping Trends in the U.S.
The Lovemarks Effect, Toyota and CNBC’s new website – CNBC’s On The Money (Video)
Interview
The Lovemarks Effect, Toyota and CNBC’s new website.
A Tale of Two Hundred Cities – L’Espresso (PDF)
Interview
Tracking the rise of large cities in the world, this column for Italy’s L’Espresso magazine Kevin Roberts looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world.
ABC Radio National
Interview
New Trends in Marketing
WJYE Radio – Buffalo, NY
Interview
The Lovemarks Effect and the evolution of the Lovemarks concept.
BusinessWeek
Interview
The Lovemarks Effect
CNBC – Squawk Box (Video)
Interview
A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.
