USA Rugby – TVNZ’s Close Up
Wednesday, 7 February 2007
New Zealand’s TV One Close Up programme looks into the idea of making rugby a commercially viable sport in the United States. Footage courtesy of tvnz.co.nz.
New Zealand’s TV One Close Up programme looks into the idea of making rugby a commercially viable sport in the United States. Footage courtesy of tvnz.co.nz.
Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
Adam Werbach on Sustainability
Judah Schiller on Sustainability.
Brand Master – Inspiring Brand Loyalty
Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.
Saatchi & Saatchi’s generally positive trajectory has not gone unnoticed by rivals. “Lovemarks” has provided the agency with a distinctive calling card to present to prospective clients.
A cover story with marketing and communications magazine ADOI, featuring details on the merger with Fallon Advertising, Saatchi & Saatchi’s plans for Asia, sustainability and the future of advertising.
Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.
Building brand ‘China’.
A question and answer session with Enrico Roddolo from Italy’s il Mondomagazine. Topics include Second Life, the new Fiat 500, sustainability and the future of media and advertising.