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    Stairway To Kevin Leads To Saatchi Lair – The New Zealand Herald (PDF)

    Thursday, 23 January 2003

    A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.

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    View PDF article hereView PDF article here (Plain text version)
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    Media Kit

    • Kevin Roberts - Bio (.docx)
    • Kevin Roberts - Bio (.pdf)

    Red Paper

    Saatchi & Saatchi Red Paper

    ‘Brand Loyalty Reloaded 2015’ by Kevin Roberts discusses the future of brand loyalty and shares five actions to succeed in the consumer era.

    • Red Paper (PDF, 1.1MB)

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    More Interviews

    World Business Review Talks To Kevin Roberts – BBC World Service (Audio)

    Interview — January 1, 2003

    A discussion about ‘Lovemarks’, and the background to Saatchi & Saatchi’s 2002 success.

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    Atenciŏn a la Lovemark – IPMARK (PDF)

    Interview — December 1, 2002

    In its December 2002 edition ‘The Future Begins Today’, Spanish Magazine IPMARK reproduces the 2010 speech to Cambridge on near future visions.

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    I Love Therefore I Buy – L’Espresso (PDF)

    Interview — November 21, 2002

    A chat about globalization, inclusion and Lovemarks with Italian Magazine L’Espresso.

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    A New Sun is Rising – Associate Nederlands Adverteerders (PDF)

    Interview — November 17, 2002

    BVA Academy Master class students in Utrecht, near Amsterdam discover how to “transform management with inspiration, and engage both head and heart”.

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    Business Today Interview – BBC World (Video)

    Interview — November 1, 2002

    The BBC’s Quentin Somerville talks about Love, leadership and maintaining growth.

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    In the Name of Love – Anuncios (PDF)

    Interview — October 7, 2002

    An article published in the Spanish marketing magazine Anuncios about love, respect and the quest to inspire.

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    I Believe Business is Sexy and Fun – The Times (PDF)

    Interview — October 3, 2002

    An article for The Times about guiding MBA students at Cambridge University’s Judge Institute.

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    Saatchi’s Man in Black Blasts ‘Abominable No-men’ – The Independent (PDF)

    Interview — September 29, 2002

    An interview with Leo Lewis before the World Research Association conference in Barcelona.

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    Falling In Lovemark – Ad News Magazine (PDF)

    Interview — September 13, 2002

    A look at how business is reacting to the highest emotion – Love.

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    Delegates told: ‘Think Local, Go Global’ – Arab Ad Magazine (PDF)

    Interview — June 1, 2002

    Delegates at the International Advertising Association World Congress in Beirut are told to ‘open up to inspiration’.

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