Stairway To Kevin Leads To Saatchi Lair – The New Zealand Herald (PDF)
Thursday, 23 January 2003
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
A chat with Jacksonville’s Channel 4 Morning Show presenter Bruce Hamilton about the new book and the development of emotional attachments with Brands.
London correspondent Lisa Owen explores the concept of Lovemarks and attends the London launch of the book Lovemarks: The Future Beyond Brands.
Turkish newspaper Sabah ‘Says Goodbye to Brands’ in its monthly Business magazine.
An interview with 9 News Business reporter Gregg Moss about the new book Lovemarks: The Future Beyond Brands and how brands have become an integral part of our cultural fabric.
John Gapper reviews the book Lovemarks: The Future Beyond Brands, and discusses exclusivity and emotional involvement.
Eric Pfanner calls by the London International Book Fair to review the new book Lovemarks: The Future Beyond Brands
Business Today’s Nigel Cassidy ventures to the London International Book Fair to review the book Lovemarks: The Future Beyond Brands.
A Sunday Tribune article about Lovemarks and the need to foster a “capitalism of inclusion”.
A discussion with Raymond Snoddy about consumers, the future beyond branding and whether The Times newspaper has enough emotional appeal to be a ‘Lovemark’.
An article published in the Spanish Newspaper ‘El Pais’ about simplicity, partnerships and Lovemarks – brands that inspire loyalty beyond reason.